Convervation with Remi Babinet, author of "No Ads Please"

The Invisible Dog & JBE Books are thrilled to host a conversation with author Rémi Babinet
Rémi Babinet, a leading figure in advertising, shares a one-of-a-kind take on creative leadership. Founder and Chairman of BETC, he juggles the pressures of business with the sensitivities of art, shaping his company as a creative project in itself rooted in exchange, and everything that flows from it. Each page tries to sneak a bit of wisdom, depth, and mischief into the fast-spinning world of modern communication.

Rémi Babinet looks at how words and images can shape what we feel and believe, and how they travel across the world. He breaks down the usual clichés about ad agencies by turning his own into a place to learn and play with language right when communication is shifting rapidly in every direction. Tis book is a gift to anyone working in the creative world: a rare blend of clarity and freedom, offered with style, wit, and a precise sense of meaning.

This book explores the powerof experimentation in shaping spaces,and the dullness of things that comepre-made. Trough the creationof distinctive buildings, often oldand in need of restoration, the author sketches a new vision of how workspaces can support a way of life. He also highlights the vital role of the project ownerin keeping creation at the heart of it. Each of his architectural ventures is closely tied to the larger story of Paris’s ongoing transformation.

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