CONTROLLING THE NARRATIVE with James Ball & John Yorke

Politics has always been a popularity contest—more about charisma and storytelling than facts or manifestos. Throughout history, politicians have harnessed the latest communication technologies to shape public perception: FDR’s Fireside Chats on the radio, JFK’s televised debates with Richard Nixon, and Donald Trump’s mastery of social media. Each era proves that whoever controls the narrative controls the power.

In today’s post-truth age of “alternative facts” and AI deepfakes, the ability to know what is true - and what is right - is becoming increasingly complicated. Recent US events - from the Renee Good shooting to figures like Charlie Kirk and the Capitol Riots - are interpreted in radically different ways, depending entirely on political persuasion. The same event can exist as two opposing stories at once, leaving people angry and polarised.

While the left often appeals to fairness, logic, and evidence, the right frequently leverages emotion, loyalty, and repetition, shaping how events are perceived before facts can catch up. Donald Trump’s “flood the zone” strategy - overwhelming the media with multiple stories and controversies - seems to be winning this battle. As Clay Shirky observed, “we brought fact-checkers to a culture war,” only to discover that facts rarely win on their own.

Join award-winning Journalist, James Ball, and narrative expert, John Yorke, as they explore the mechanics of political storytelling on both the right and the left, examining why some narratives stick while others falter. They’ll discuss how stories are shaped and why understanding narrative structure, in a digital world driven by offence and outrage, is as crucial as understanding the facts themselves.

John Yorke will also be signing copies of his new book, Trip to the Moon, which will be available to purchase on the night.

Thinking of coming with friends? Why not add to your special night out and enjoy the show in the comfort of a private booth (seating 4,5 & 6). See the 'BOOK A BOOTH' option in the ticket section.

This event takes place downstairs in the Tusk Room, The Walrus Pub, Brighton. Unfortunately there is no wheelchair access at this venue.

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