Confident Selling for Market Traders Workshop

Join us for this free 2 hour workshop, aimed at helping market traders both new and existing to develop their skillset when It comes to selling at a market and scaling their market business.

What to expect on the day

Welcome & Outcomes
Kick off the session with introductions and a quick overview of what to expect. Learn why great sales are simply confident, authentic conversations — and how today’s workshop will help you turn chats into sales.

The Simple Sales Mindset
Forget the idea that selling is pushy. Discover how posture, tone, and presence can make a huge difference. Practise simple opening lines and ways to start real conversations that feel natural, not forced.

Qualify Fast
Not every chat at your stall should take 10 minutes. Learn how to spot genuine buyers early, ask quick qualifying questions, and focus your time where it counts. Includes short, practical roleplays.

Design Your Buyer Journey
Turn browsers into buyers with a simple system. Learn how to guide people from casual interest to confident purchase. Replace ‘just browsing’ conversations with clear next steps — bookings, deposits, or contact details.

Practical Scripts & Prompts
Get ready-to-use scripts for the most common market scenarios — from first contact to closing the sale. Learn to handle objections and awkward moments with confidence and charm.

From Market to Repeat Revenue
Keep the sale going beyond the market. Discover easy ways to collect details, stay in touch, and build loyal customers who return again and again. Simple ideas to grow your income without adding more hours on your feet.

Action Plan & Q&A
Wrap up with a quick action plan you can apply immediately. Ask questions, share ideas, and get details on optional 1:1 support through the funded programme.

You’ll Leave With:

A one-page ‘Buyer Journey’ template to use at your stall.
Quick qualifying questions and sales prompts.
3 practical changes you can make at your next trading day.

Hosted by:
ThinkWork Startup Consultancy Ltd — helping independent traders turn conversations into consistent sales.

About the Host - Greg McCallum is a commercial strategist, startup founder, and host of Founders Unplugged. With over 15 years of experience building go-to-market engines that scale from zero to market leadership, Greg has generated more than £1B in revenue across multiple ventures. He has advised over 500 founders, hired and led teams of 200+, and helped companies transition from founder-led sales to scalable revenue systems.

Through ThinkWork Startup Consultancy Ltd, Greg works as a Fractional CCO and advisor to high-growth startups, SaaS companies, and independent business owners — codifying commercial excellence into repeatable systems. He’s also the Founder & CEO of Peer, an AI sales data infrastructure company that transforms human-led sales insights into structured data for AI-ready organisations.

While Greg’s career spans global tech companies and venture-backed startups, he has always kept close ties with local, brick‑and‑mortar businesses — from market traders to family‑run shops — helping them bring structure, confidence, and consistency to the way they sell. He believes the best sales skills are universal: grounded in real conversations and human connection.

Recognised as the “No‑BS Advisor” and “Founder Whisperer,” Greg helps businesses of every size simplify their sales process, master communication, and build sustainable growth systems that outlast any single campaign.

This programme is funded by the UK government through the UK Shared Prosperity Fund.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Edeal Enterprise Agency Ltd.