Comms Power Lab: Messaging Deep Dive

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Our next Comms Power Lab will be held in London, and this one is going to be special.
This is a day built around doing: working through real-world messaging, building core skills based on research findings, and leaving with approaches you can put to use straight away.
We'll be sharing surprising insights from our largest ever message testing study for animal freedom, alongside new research that will evolve how we approach our audiences - who we're speaking with, and what we're saying. This is a chance to get in the room together, creatively brainstorm ideas, and collectively build movement momentum.

📅 Thursday 9 July 2026

🕤 9.30am – 5.00pm
5pm - 7pm drinks reception
7pm food at a nearby venue
followed by a drinks reception

📍 Omnom, Islington, London N1 1QP

💷 £55 per person (to cover the cost of the venue hire and lunch)

What we'll do:

• Grow our power: We'll translate narrative strategy into strategic and daily communications content. We'll also take a deep dive into one of the most compelling narratives for animal freedom and ask: is this something we can get behind together?
• Connect with new audiences: Drawing on new research, we'll challenge some assumptions about 'the public' and explore how different audiences present untapped opportunities for animals - what motivates them, what puts them on the defensive, and how to craft messages that make nudges feel like the natural next step.
• Build on your comms toolkit: Two focused, hands-on workshops to sharpen specific comms skills, with space to creatively brainstorm how to break through the noise and unite the movement. You'll leave with frameworks and ideas you can bring straight into your current campaign.

Who it's for:

• Comms writers and leaders who want to bring narrative and audiences thinking in their work, and get more impact from it.
• These sessions are applicable if you've previously attended our Comms Power Lab, as well as if you're new to the space.

Limited availability. Don't miss this one!

Questions? Please contact [email protected]

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