Commercial Intimacies: Influencer Culture and Digital Capital in the Contemporary Book Market
Schedule
Wed Dec 11 2024 at 02:15 pm to 04:00 pm
UTC+01:00Location
Centre for Gender Research, Villavägen 6, 752 36 Uppsala, Sweden | Uppsala, UP
Advertisement
Welcome to the Gender Research Seminars, where invited researchers from different disciplines discuss their work. The seminars are hosted by the Centre for Gender Research at Uppsala University and are open for all interested in gender and gender research.11 December, 14:15-16:00
COMMERCIAL INTIMACIES: INFLUENCER CULTURE AND DIGITAL CAPITAL IN THE CONTEMPORARY BOOK MARKET
Lisa Grahn, guest researcher at University of Manchester, and Jana Rüegg, affiliated researcher in the Department of Literature and Rhetoric, Uppsala University
The contemporary book market is practically inseparable from digital culture. #BookTok creates bestsellers, and audio book streamers and publishers increasingly collaborate with influencers for marketing purposes. The intersection of the book market, digital spheres, and influencer culture opens up to new perspectives on contemporary publishing and women’s reading and book consumption. The writer as an influencer highlights the combination of personal experiences and public personas, which are negotiated on social media platforms. The presentation focuses on how writers’ social media content is remediated in genres such as children’s literature, non-fiction, and life writing.
Lisa Grahn holds a PhD in comparative literature and is currently a guest researcher at the University of Manchester. Her research interests include gender perspectives on book culture, historiography and autofiction.
Jana Rüegg holds a PhD in sociology of literature from Uppsala University and is affiliated with the Section for Sociology of Literature at the Department of Literature and Rhetoric. Her research focuses on publishing history and the contemporary Swedish book market.
(Photo: Emelie G. Hedov)
Advertisement
Where is it happening?
Centre for Gender Research, Villavägen 6, 752 36 Uppsala, Sweden, Villavägen 6, SE-752 36 Uppsala, Sverige,Uppsala, SwedenEvent Location & Nearby Stays:
