CO Virtual Distance Challenge - 2025 Winter Edition (Run/Walk/Hike/Bike)

The Colorado Virtual Distance Challenge is back for 2025, and we will be offering four separate 3-month challenges throughout the new year: (1) January/February/March, (2) April/May/June, (3) July/August/September, and (4) October/November/December. Each of the four 3-month Challenges will have a cummulative 250-mile mileage goal, for a 2025 annual total goal of 1,000 miles (or as many as you can)! Join one singular challenge, join all four, or anything inbetween.

First up is our 3-month January/February/March challenge -- 2025 Winter Edition! Join us virtually this winter to run, walk, hike, and bike as many miles as you can throughout the 3 months. Your miles will cumulatively accrue between January/February/March, with mileage rewards at 50, 100, 150, 200, and 250 total miles. See below for more info on how mileage works, as well as full swag item descriptions.

Brought to you by the Colorado Brewery Running Series, our January/February/March Winter Edition of the Colorado Virtual Distance Challenge will help you stay active & accountable, provide some fun motivation, and allow you to earn awesome swag/gear. This Winter Edition marks 4.5+ consecutive years hosting these virtual challenges -- since April 2020, our 13,000+ participants have collectively logged over 1,400,000 miles!

This Challenge will last from January 1 - March 31, 2025. Register any time leading up to (or during) the months of January/February/March. Also, check out our 'Fun Run' ticket option.

You can do any & all of the following activities: run, walk, hike, and bike (treadmill and stationary bike miles count as well)! As our challenge is based on 50, 100, 150, 200, and 250-mile goals, we will adjust your biking miles to the industry-accepted equivalent of 1 mile on foot equals 3 miles on a bike. Please see more details below.

Join all 4 planned 2025 Challenges to collect your commemorative Colorado Virtual Distance Challenge medals (each individual medal measures ~3 inches x ~3 inches)! As a fun motivator to stay active throughout 2025, we've designed a collectible swag keepsake you can build on year-long. We have 4 different Challenges planned for 2025, and each Challenge will include a different octagonal medal piece-- put them all together on the magnetic base and complete your medal frame (total size measures ~8 inches x ~8 inches with frame)! Each octagonal piece will be included with the Challenge's Registration goodies. The magnetic medal base frame is available as an add-on during check-out.

1. Register for this event on Eventbrite
2. Upgrade (optional): If you like, upgrade to VIP Silver to receive the Winter in the Rockies unisex t-shirt or unisex hoodie, OR upgrade to VIP GOLD to receive all of the Winter Edition swag items + more!
3. Download the January/February/March Winter Edition Colorado Virtual Distance Challenge app, where you will self-report your daily mileage (on the honor system), track toward your 3-month Winter Edition Challenge mileage goal, see the total miles logged by the entire Challenge group, track mileage from your friends/family, and see who is leading the pack with the most miles. App download details and instructions will be sent via email on December 31st (or, if you register during January/February/March, within a few hours of when you register - we manually send these emails, so thanks for your patience!)
4. Strava: We recommend using Strava to track your daily miles. Once you join Strava (it's FREE!), you can then follow this link to join our Colorado Brewery Running Series club - https://www.strava.com/clubs/cobrs
5. Work hard to reach each mileage level! Run/walk/hike/bike (treadmill and stationary bike miles can be counted.)
6. Earn your goodies: The more you run/walk/hike/bike, the more awesome rewards you will earn!
7. Get your rewards/swag: In an effort to get you some goodies during the 3-month Challenge period and not wait until the end, we will have your swag available in two different batches (one in mid-February, one in early/mid-April). See below for more details!

• Track your miles in the January/February/March Winter Edition Virtual Distance Challenge app
• We recommend using Strava to track your miles, and it is possible to link most current devices (app/watch/or via manual entry) to Strava.
• All registered participants can log miles from January 1 until March 31, 2025.
• Earn rewards throughout the 3 months as your hit mileage milestones (50, 100, 150, 200, 250 mileage targets)
• Tag us on Instagram and Facebook @cobreweryrun and use the hashtags #covirtualchallenge and #cobrs2025
• Keep an eye out for emails and social posts from us with weekly challenge stats/updates during the month.
• Registration is open during the entirety of January/February/March, but the earlier you register, the sooner you will reach your mileage rewards!
• And as always, be sure to enjoy your post-run/walk cooldowns with a tasty Colorado craft beer!

• EACH of the following counts towards your Challenge mileage total: run, walk, hike, and bike. Treadmill and stationary bike miles can be counted. Feel free to do any activity on any given day (or multiple activities in a day, or only stick to one of the activities.)
• Each biking mile will count as 1/3 of a mile toward your overall 3-month Winter Challenge mileage total. Any miles traveled on foot (run/walk/hike) are logged at a standard 1:1 ratio.
• As our challenge is based on mileage goals of 50/100/150/200/250 miles, we will adjust your biking miles to the industry-accepted equivalent of 1 mile on foot equals 3 miles on a bike.
• For example: on January 1st you bike 12 miles, this counts as 4 miles towards your 3-month Winter Challenge total (12 miles divided by 3 = 4 miles). Then January 2nd, you run 3 miles. Your monthly total = 7 miles for those two days.
• You will use our Winter Edition Virtual Distance Challenge app to self-report your miles, regardless of which activity you're doing.
• For each activity, you will enter the actual mileage you complete. For any biking miles entered, our system will apply the 1/3 calculation above.

The Winter Edition swag items are custom-designed and feature our original Winter in the Rockies design -- colors include shades of greenish-teal, red, gold/yellow, white, and wood tones.

• Registration (included): Colorado Virtual Distance Challenge souvenir bib and 2025 commemorative medal #1 (collect all 4 in 2025). This medal #1 features the Challenge's Winter in the Rockies design. Note: the medal has a small magnet on the back.
• 50 miles (in 3 months): Colorado Virtual Distance Challenge souvenir stickers and can koozie.
• 100 miles (in 3 months): A pair of Fitsok low-rise ankle socks, made of technical mouisture-wicking fabric. Perfect for runs, walks, and other outdoor adventures! Please see size chart below (you'll select your size during checkout):

• 150 miles (in 3 months): Heathered navy junior-size utility tote with Roam Wild mountains logo on the front, perfect for carting around items for your adventures, picnics, groceries, sporting gear, and more. Measures: 9.5" H x 17" W x 9" D.
• 200 miles (in 3 months): Your choice between: (1) a free entry to any 2025 Colorado Brewery Running Series 5k in-person event (30+ events), OR (2) a $25 CO BRS Merchandise Credit. Check out our merch site at cobreweryrun.store
• 250 miles (in 3 months): Our mountain-scape Tumbler Cup from MiiR! In a greenish-teal powder-coated durable finish, this is a 12oz double-walled stainless steel insulated tumbler with press fit slider lid -- perfect for keeping all your beverages perfectly hot or cold, around the house, at work, or adventuring in the mountains. Cup holder compatible too!

• VIP Silver Upgrade at Registration: Add on your choice of Winter in the Rockies apparel -- choose from either: (1) a soft unisex cut t-shirt, or (2) a cozy unisex hoodie. The t-shirt & hoodie fabric color is heatered deep teal color. Both apparel items are a unisex fit that are true to size.
• VIP Gold Upgrade at Registration: Receive all of the goodies, no matter how many miles you're able to log! We still encourage you to strive to log 250 miles during the 3-month Winter Edition Challenge, but we get it, life is busy. Not everyone has the time to run/walk/hike/bike the equivalent of 250 miles in 3 months. If this sounds like you, and you still want all of these awesome goodies, then the VIP Gold Registration is just the ticket! Receive the following with VIP Gold Registration: (1) Bib + 2025 Commemorative Medal #1, (2) Stickers + Koozie, (3) one pair of Fitsoks, (4) utility tote bag, (5) Miir tumbler, (6) Free CO BRS 2025 5k in-person entry, (7) $25 CO BRS merchandise credit, (8) Choice of Winter Edition t-shirt or hoodie (note there is a different cost for the t-shirt vs. hoodie).

• Fun Run Ticket (Basic Ticket): Want to join the Challenge, but interested in something more streamlined without all of the goodies? The Fun Run Ticket is a more basic option: no matter how many or few miles you do, you get three swag items: (1) the Challenge bib, (2) 2025 commemorative medal #1, (3) Challenge stickers, and (4) Challenge koozie. Optional: add on a t-shirt or hoodie of your choice. You'll still get access to the Challenge app (where you can log your miles if you like), plus receive our periodic Challenge emails. Note: all swag items will be shipped at the end of the challenge in swag batch #1(please see below).

Check out our Instagram feed post announcing the Winter Edition Challenge for more/larger photos of each of the swag/merch items. @cobreweryrun

• In an effort to get you some goodies during the 3-month Challenge period and not wait until the end of the challenge for everything, we will have your swag available for you in two different batches (more details below)
• Note: If you live with another Winter Challenge participant(s), we combine shipping packages to conserve resources.
• (Swag Batch #1) Available in late January / early February: Items available in this batch include: (a) any optional t-shirt/hoodie add-ons, (b) registration bib, (c) registration medal, (d) 50-mile koozie and stickers (VIP Gold registrants, Fun Run ticket registrants, or if you've reached 50 miles by this point), (e)100-mile Fitsoks (VIP Gold registrants, or if you've reached 100 miles by this point), (f) utility tote (VIP Gold registrants, or if you've reached 150 miles by this point). We will ship these items as soon as available - likely late January / early February.
• (Swag Batch #2) Available early/mid-April: Available at the end of the Winter Challenge, in early/mid-April. At this time, you'll get the following items: the rest of any mileage-based items you've earned but not yet received (50-mile koozie/stickers, 100-mile Fitsoks, 150-mile utility tote bags, 200-mile Choice ($25 merch credit or 5k entry),250-mile Miir tumbler, as well as items for any late registrants.
• If you registered after we sent out t-shirts/hoodies in February and purchased a t-shirt/hoodie, you will get your t-shirt/hoodie in swag batch #2.
• For each batch #1 & #2, you'll have two options as to how you receive your physical goodies: (1) If you will be attending any of our in-person 5ks at the time these are available, you can pick these up at those 5k events. (2) Otherwise, we will mail them to you. We'll share more details via email once the items are ready!
• If you live out-of-state, outside the Denver Metro area, or are unable to attend one of the pickups, your rewards/swag will be shipped to you.
• If you register for the Challenge after swag batch #1 shipping (i.e., mid February), all items will be available for you at the same time as swag batch #2.
• Fun Run Ticket Swag Note: Please note that any Fun Run ticket participants will receive all of your items with swag batch #1.

And other fine print details

(1) Where can I run/walk/hike/bike? Run/walk/hike/bike far and roam wildly. Whenever and wherever you would like. Keep safety in mind, but go explore the great outdoors!

(2) What time does the event start? Feel free to run/bike/hike/walk any time of day, every day that you are able, from January 1 until March 31, 2025.

(3) Do miles on the treadmill and/or stationary bike count? Yes! We know weather this time of year can be tough, so these indoor miles are accepted. Be sure to capture your mileage in real-time if you use a treadmill or stationary bike in Strava or your favorite tracking device. Then also enter this information in our Challenge app!

(4) How do I submit my miles? All miles will be self-reported in the Winter Edition Colorado Virtual Distance Challenge App. At the end of December, and throughout January/February/March (for those who register later) you will receive information via email with instructions for downloading and using the app. It's super quick & easy to use the app... we promise!!

(5) Do I HAVE to use Strava? Yes and no. We will mostly be using Strava to verify the runs and rides that you are self-reporting. If you currently do NOT use it, please signup for a FREE account here. Then you can link whatever app you do use and never log in again. Almost any app or watch can link straight to Strava. Click Here to see how to link your device. If you are unable to use Strava, we will accept photos or screenshots from any other fitness tracking device, watch, or app throughout the month to make sure you are honestly reporting your miles.

(6) Where can I join the Colorado Brewery Running Series Strava club? HERE!

(7) I like both the t-shirt and hoodie - how can I purchase both? Easy - just shoot us an email and let us know! We will send payment details for the additional item. [email protected]

Keep an eye out - we will send you challenge updates throughout January/February/March via email and social media!

Questions? Contact us at [email protected]

Cheers to staying active this winter, and hopefully enjoying some delicious craft beers along the way! We’ll see you out there in the virtual running/walking/hiking/cycling and beer drinking world

Host or Publisher Colorado Brewery Running Series™