CLT REI April Meetup

The Power of the Hook: How to Find Your Unique Hook, Captivate Your Audience, and Make Your Brand Unforgettable

What separates an unforgettable brand from one that’s quickly forgotten? The HOOK.

For over 20 years as a television executive, Brad Holcman mastered the art of capturing

attention. He developed and produced groundbreaking TV hits—including Intervention, Duck

Dynasty, 60 Days In, Zombie House Flipping, Triple Digit Flip, and Accused: Guilty or

Innocent?—by creating irresistible hooks that kept millions tuning in week after week. Brad’s

mission wasn’t just to entertain, but to build dedicated fans who enthusiastically told others,

multiplying viewership.

In this powerful, humorous, interactive and deeply inspiring keynote, Brad shares how you can

apply these same TV-tested strategies and the secrets of television development and

storytelling to your business, personal brand, or entrepreneurial journey. Through vivid stories,

laugh-out-loud anecdotes, and actionable insights, Brad reveals how anyone can craft a brand

so unforgettable it hooks audiences instantly—and never lets go.

Host or Publisher Jarrett Jackson