Chinatown Brand Elevation Project: Marketing Workshops 利物浦唐人街品牌提升計劃專題活動

Join us for two exciting workshops as part of the Chinatown Brand Elevation Project, hosted by the Business Support Service at Liverpool City Council. These sessions will showcase the progress of the project, unveil the official Chinatown logo and branding guidelines, and provide practical marketing insights to help businesses and community organisations make the most of the new brand.

作為「利物浦唐人街品牌提升計劃」的重要環節，利物浦市議會將舉辦兩場專題活動，分享項目最新進展，組織社區投票，正式發佈唐人街標誌與品牌使用指南，並提供實用的行銷策略，協助商家與社區組織充分發揮新品牌的價值。

Why Attend?

• Be part of the decision-making process: See the final shortlisted logo designs and cast your vote.
• Get exclusive updates: Learn about consultation outcomes, branding guidelines, next steps, and the Chinatown 2026 activity plan.
• Boost your marketing skills: Gain actionable strategies from Phil Davis (Hey Strategy) to grow your business and communicate your brand effectively.
• Network: Connect with community leaders, businesses, and stakeholders.

為什麼參加？

• 參與決策過程：見證最終入選的標誌設計並投下您的一票。
• 獲取獨家更新：了解諮詢結果、品牌使用指南、後續計劃以及唐人街 2026 活動。
• 提升行銷技能：從行銷專家獲得可操作的策略，幫助您的組織成長並有效傳達品牌。
• 建立人脈：與唐人街社區領袖、商戶及利益相關者交流互動。

Event details 活動詳情:

Workshop 1: Shaping the Brand

📅 Tuesday, 9th December

🕒 14:00 – 16:00

📍 Pagoda Arts, Henry Street, Liverpool L1 5BU

Draft Agenda:

14:00–14:15 Registration

14:15–14:20 Welcome & Opening Remarks

14:20–14:35 Chinatown Brand Elevation Project: Consultation Outcomes and Progress to date by Kenyons & Co (Q&A included)

14:35–14:50 Presentation of Final Shortlisted Designs

14:50–15:10 Logo Design Feedback and Voting

15:10–15:40 Marketing & Sales Workshop I by Phil Davies, Hey Strategy

Topics include:

• What is marketing and why is it important?
• Creating a marketing strategy & plan – being proactive
• What are we trying to achieve?
• Q&A

15:40–16:00 Networking

Workshop 2: Launching the Brand

📅 Monday, 12th January 2026

🕒 14:00 – 16:00

📍 Pagoda Arts, Henry Street, Liverpool L1 5BU

Draft Agenda:

14:00–14:15 Registration

14:15–14:20 Welcome & Opening Remarks

14:20–14:45 Announcement of Final Logo, Branding Guidelines & Marketing Recommendations by Kenyons & Co (Q&A included)

14:45–15:00 Next Steps & Chinatown 2026 Event Planning

15:00–15:30 Marketing & Sales Workshop II by Phil Davies, Hey Strategy

Topics include:

• Defining brand identity & marketing message
• Choosing the right channels & measuring impact
• Practical marketing guidance
• Q&A

15:30–16:00 Networking

The workshops are delivered through the Business Support Service at Liverpool City Council, which provides fully funded support to existing businesses in Liverpool and to residents looking to start a new business. These sessions are specifically tailored for Chinatown businesses, occupiers and community groups. Please note: we reserve the right to cancel tickets that do not meet the eligibility criteria.

Eligible organisations can also apply for one-to-one fully funded marketing support, delivered by Phil Davies through Liverpool City Counci as part of this project.

For more details about the Chinatown Logo Design Campaign, please visit:

https://liverpoolexpress.co.uk/liverpool-chinatown-calling-for-brand-ideas/

Please note, this session and any of our other sessions (in person or virtual) may be photographed. By attending this session, you have agreed to the following statement: 'I give permission for Liverpool City Council to use my photograph and other media such as film and quotations, on promotional material and publications, for which it may be suitable.

The project is funded by the UK Government through the UK Shared Prosperity Fund with the Liverpool City Region Combined Authority as the lead authority. .

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Host or Publisher Business Support Service, Liverpool City Council