Essential Digital Marketing Skills – 1 Day Workshop in Liverpool

1. Groups of three or more receive a 10% discount

2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount

About This Course

Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included

Course Overview

This 1 Day interactive workshop introduces participants to the essentials of digital marketing and online brand building. The course covers how to plan, execute, and measure digital campaigns using modern tools and data-driven strategies. From understanding social media dynamics to mastering search engine basics, participants will gain a holistic view of how digital marketing drives visibility, leads, and growth.

Through practical exercises and discussions, you’ll learn how to design campaigns that engage audiences, enhance brand awareness, and achieve measurable results — all within real-world digital environments.

Learning Objectives

By the end of this course, you will be able to:
• Understand core components of digital marketing strategy
• Develop content that aligns with audience needs and brand goals
• Apply SEO and social media techniques for greater reach
• Use analytics tools to measure and improve performance
• Create campaigns that balance creativity and data insight
• Build confidence in managing digital communications

Target Audience

• Marketing executives and communication professionals
• Business owners and entrepreneurs building online presence
• Professionals transitioning to digital marketing roles
• Freelancers and consultants managing client campaigns
• Anyone seeking to strengthen digital literacy and marketing impact

Who Should Attend

This course is designed for employees, professionals, business owners, and anyone seeking to strengthen their understanding of cyber safety and digital responsibility.

The digital landscape evolves rapidly — this workshop ensures you stay ahead with practical, up-to-date techniques that can be applied immediately to your business or career. You’ll gain a structured understanding of the tools, trends, and strategies that drive online growth and engagement.

Want to build a stronger digital presence for your organization?
In-house sessions are available to help teams align digital goals, streamline marketing processes, and analyze real campaigns for immediate improvements. These sessions can also include hands-on projects using your company’s current platforms for practical results..

📧 Contact us today to schedule a customized in-house session: [email protected]

Info: • Understanding the digital marketing landscape
• Key online platforms and their uses
• Defining your audience and objectives
• Icebreaker Activity

Info: • Crafting messages that connect with audiences
• Building brand voice and visual identity
• Planning effective content calendars
• Creative Planning Exercise

Info: • Using platforms like LinkedIn, Instagram, and Facebook effectively
• Engaging audiences with organic and paid content
• Managing community interactions and feedback
• Role play

Info: • Understanding search engine algorithms
• Keyword research and on-page optimization
• Building visibility through ethical SEO practices
• Activity

Info: • Creating impactful email marketing campaigns
• Basics of PPC (Google Ads, Meta Ads)
• Measuring ROI for digital campaigns
• Ad Creation Simulation

Info: • Using Google Analytics and basic metrics
• Setting KPIs and tracking conversions
• Turning data into actionable insights
• Activity

Info: • Designing a simple digital campaign
• Applying feedback from trainer and peers
• Building an individual digital action plan
• Action Plan Review

Know what’s Happening Next — before everyone else does.

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Host or Publisher MGEDUEurope