Centre for Media Futures Launch Event - University of Leicester

We invite you to the launch of the Centre for Media Futures (CMF) at the University of Leicester.

The Centre for Media Futures is a new interdisciplinary research centre dedicated to understanding how digital media, platforms, and emerging technologies are reshaping culture, communication, and society. Drawing on Leicester's long tradition in media and communication research, rooted in the pioneering work of the Centre for Mass Communication Research, founded in 1966, the CMF looks forward to new questions about media futures: algorithmic culture, digital labour, AI and creative practice, and the sensorial dimensions of platform life.

Programme

15:00 — Welcome and Institutional greetings

15:15 — Keynote Sophie Bishop, (University of Leeds) Influencer Creep How Optimization, Authenticity, and Self-Branding Transform Creative Culture
Respondent: Victoria O'Meara, followed by Q&A

16:30 — 18:00 'The Media We Are in' Roundtable: A conversation bringing together PhD researchers and practitioners working at the edges of media, technology, and culture. (Chair Katie Moylan)

18:00 — Drinks reception and networking

18:30 — Close

Date: Tuesday 3 June 2026
Time: 3:00pm – 6:30pm
Location: University of Leicester, [Sir Bob Burgess Building, Room 1.02]

Who should attend?

This event is open to all, academic researchers, postgraduate students, media practitioners, journalists, policy professionals, and anyone with an interest in how digital media is transforming the world around us.

About the Centre for Media Futures

The CMF is based in the School of Arts Media and Communication at the University of Leicester. It supports interdisciplinary research, postgraduate training, and public engagement at the intersection of digital culture and media studies.
For enquiries, contact [email protected]

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