Can You Reach Me Now: Holiday Campaign Lab
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The holiday season can be one of the most important sales opportunities of the year for small businesses! 🎅
This 6-week workshop, led by Letterpress Communications, will dive deeper into the key components of creating and executing a clear and strong holiday campaign. Throughout the series, participants will identify the marketing channels that make the most sense for their business, analyze their audience, establish realistic budgets and timelines, develop campaign messaging, create written and visual content, and prepare a final campaign presentation. Each session builds on the previous week, allowing participants to leave with a fully developed campaign rather than a collection of disconnected marketing tactics.
By the end of the session, participants will:
🟢Identify the most effective owned, earned, and paid channels for their holiday marketing efforts.
🟢Better understand their audience and how to reach them.
🟢Create a realistic marketing budget and implementation timeline.
🟢Develop campaign messaging and content for multiple platforms.
🟢Adapt visual and written content across marketing channels.
🟢Present a complete holiday marketing campaign ready for execution.
DATES
🟠August 4
🟠August 11
🟠August 18
🟠August 25
🟠September 1
🟠September 8
🕛TIME: 6-8:30pm
📍LOCATION: Dan River Falls, 420 Memorial Drive, Danville Virginia
Incentives 🎟️
Attend all six classes and unlock up to $500 in marketing support! Businesses that complete the full series will receive $250 toward implementing the holiday marketing plan developed during the workshop. If the business provides a $250 match, the program will contribute an additional $250, creating a total implementation budget of $750.
Qualifications ✅
Participants must have an active city of Danville business license.
Businesses must be located within the city of Danville.
Questions? Contact Samantha Bagbey, Project Manager, at [email protected] or 434.793.1753.
This 6-week workshop, led by Letterpress Communications, will dive deeper into the key components of creating and executing a clear and strong holiday campaign. Throughout the series, participants will identify the marketing channels that make the most sense for their business, analyze their audience, establish realistic budgets and timelines, develop campaign messaging, create written and visual content, and prepare a final campaign presentation. Each session builds on the previous week, allowing participants to leave with a fully developed campaign rather than a collection of disconnected marketing tactics.
By the end of the session, participants will:
🟢Identify the most effective owned, earned, and paid channels for their holiday marketing efforts.
🟢Better understand their audience and how to reach them.
🟢Create a realistic marketing budget and implementation timeline.
🟢Develop campaign messaging and content for multiple platforms.
🟢Adapt visual and written content across marketing channels.
🟢Present a complete holiday marketing campaign ready for execution.
DATES
🟠August 4
🟠August 11
🟠August 18
🟠August 25
🟠September 1
🟠September 8
🕛TIME: 6-8:30pm
📍LOCATION: Dan River Falls, 420 Memorial Drive, Danville Virginia
Incentives 🎟️
Attend all six classes and unlock up to $500 in marketing support! Businesses that complete the full series will receive $250 toward implementing the holiday marketing plan developed during the workshop. If the business provides a $250 match, the program will contribute an additional $250, creating a total implementation budget of $750.
Qualifications ✅
Participants must have an active city of Danville business license.
Businesses must be located within the city of Danville.
Questions? Contact Samantha Bagbey, Project Manager, at [email protected] or 434.793.1753.
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Where is it happening?
420 Memorial Drive, Suite 200, Danville, VA, United States, Virginia 24541
Event Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
Host or PublisherDanville VA Office of Economic Development & Tourism
