Business of Yoga Training

This practical and empowering module is designed to help yoga teachers confidently navigate the many career pathways available in the yoga industry today. Whether your vision includes teaching at studios, leading private sessions, offering online classes, hosting retreats, or creating specialized workshops, this training provides essential tools to support your growth.
We’ll cover the foundational steps of setting up a yoga business, including choosing a business structure, registering your business, managing taxes, and understanding insurance requirements and liability waivers. These practical essentials create the framework that allows your work to grow sustainably and responsibly.
You’ll explore how to authentically market yourself and your offerings, develop a strong personal brand, and build community through social media, content creation, and strategic communication. The module includes focused instruction on modern marketing fundamentals, including clarifying your niche, creating aligned messaging, understanding basic digital strategy, and using accessible design and AI tools to support steady, sustainable growth.
Ethical considerations such as student teacher boundaries, cultural appropriation, and professional integrity are woven throughout the training, helping you lead with clarity and care in both your teaching and your public presence.
By the end of this module, participants will be able to:
• Articulate a clear vision for your yoga career and the specific niche you serve
• Understand core business structures, legal frameworks, and financial literacy basics
• Build a sustainable pricing strategy grounded in real numbers
• Design and price workshops, specialty series, and retreat offerings
• Fill your workshops and retreats using a practical promotion system
• Create a marketing approach that reflects your authentic voice
• Apply ethical principles to every dimension of your professional life
• Identify and work with the beliefs that shape your relationship to money
• Leave with a written 90-day action plan you will actually follow

This module is offered as a hybrid training. Saturday sessions will be held fully online via LiveStream, allowing you to join from anywhere. Friday and Sunday sessions take place in person at Radiance Yoga
This 3-day training is part of Radiance Yoga's 300-hour teacher training program, however, it is open to all - you do not have to be enrolled in the program to attend. For more information on the 300-hour program please visit our website at www.radiance-yoga.net/300.

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