Business Idea Validation: 1-Day Intensive Training in Melbourne
About this Event
Bring your team and save:
1. Groups of three or more receive a 10% discount
2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs/Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview
This focused 1-Day workshop helps participants evaluate startup ideas using structured business frameworks and feasibility research. You will learn how to organise your concept using a Business Model Canvas, analyse customer and market demand, examine competitors, determine financial feasibility, and test important assumptions through MVP development.
By combining practical tools, real-world examples, and strategic analysis, the course helps you evaluate whether your startup idea has the potential to be scalable, viable, and investment-ready.
Learning Objectives
By completing this course, you will be able to:
- Evaluate startup concepts using feasibility frameworks.
- Create a structured and complete Business Model Canvas.
- Analyse market demand and customer requirements.
- Examine competitors and identify differentiation opportunities.
- Determine financial feasibility and revenue potential.
- Create MVPs for testing and iterative improvement.
- Use feasibility scoring to support launch decisions.
Who Can Attend?
- Entrepreneurs and future founders
- Startup teams in the early stages
- Innovators and product developers
- Business students and incubator participants
- Anyone preparing to test or launch a business idea
Why Choose This Course?
This workshop focuses on practical startup validation methods. Participants gain access to useful frameworks, templates, research approaches, and decision-making tools that support effective business modeling, feasibility evaluation, and startup planning.
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Want to train your entire team?
We offer customized in-house training tailored to innovation teams, startup incubators, and corporate venture units. Modules can be adapted to your specific industry, product type, or business model. Sessions can be delivered on-site, off-site, or integrated into internal startup programs.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Understanding Startup Feasibility Foundations
Info: • Learn how feasibility research shapes startup success
• Identify core assumptions behind idea validation
• Explore failure patterns and how to avoid them
• Icebreaker
Module 2: Business Model Canvas Deep Dive
Info: • Break down your idea into 9 essential canvas components
• Understand customer segments, value propositions, and key activities
• Learn how to design a scalable business model
• Activity
Module 3: Market Need & Problem Validation
Info: • Conduct market need assessment using industry and customer insights
• Map real customer problems vs. perceived assumptions
• Evaluate market gaps and unmet demand
• Case Study
Module 4: Competitor & Industry Research
Info: • Analyze direct, indirect, and substitute competitors
• Study competitive advantages, pricing, and differentiation
• Use competitor insights to refine your startup model
• Group Brainstorm
Module 5: Financial & Operational Feasibility
Info: • Assess cost structures, revenue models, and breakeven points
• Validate financial sustainability and operational practicality
• Understand funding needs, risks, and financial projections
• Simulation
Module 6: MVP Design & Testing Feasibility
Info: • Learn MVP approaches for rapid validation
• Create testing hypotheses and measurable indicators
• Understand iterative improvement based on user feedback
• Role Play
Module 7: Risk Assessment & Feasibility Scoring
Info: • Identify internal and external risks that affect feasibility
• Use scoring frameworks to evaluate idea strength
• Build a readiness checklist for launch decisions
• Action Plan Review
Where is it happening?
Event Location & Nearby Stays:
AUD 826.16 to AUD 1032.63
