Go-To-Market Blueprint: Hands-On 1 Day Workshop in Melbourne
Schedule
Mon, 08 Dec, 2025 at 09:00 am to Tue, 16 Jun, 2026 at 05:00 pm
UTC+11:00Location
Regus 120 Collins Street | Melbourne, VI
About this Event
Bring your team and save:
1. Groups of three or more receive a 10% discount
2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs/Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview:
This dynamic Go-To-Market Strategy course empowers you to confidently launch products or services by aligning cross-functional teams and developing a compelling market approach. You will explore proven frameworks, learn how to define customer segments, and build end-to-end GTM plans that accelerate business growth. With interactive tools, case studies, and real-world examples, this course offers immediate practical value for product and marketing professionals looking to drive successful launches.
Learning Objectives:
By the end of this course, you will be able to:
- Understand core GTM frameworks and tools for product success
- Identify target markets and define compelling value propositions
- Develop pricing strategies that align with customer needs
- Coordinate sales, marketing, and product for unified execution
- Plan, launch, and evaluate GTM strategies using measurable KPIs
Who can Attend?
- Product managers
- Marketing professionals
- Sales leaders
- Business development managers
- Startup founders and entrepreneurs
Why Choose this Course?
Launching a product or service without a clear strategy can cost valuable time and money. This course helps you avoid those pitfalls by equipping you with structured methods and insights used by successful global companies. With our expert trainers, you gain actionable tools to map your customer journey, align internal teams, and optimize your launch for maximum impact. Whether you're planning your first launch or refining an existing GTM approach, this program ensures you're positioned to win in competitive markets.
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Does your organization need a customized Go-To-Market strategy workshop?
We offer tailored in-house training programs designed to address your specific product, audience, or market challenges. Whether you're launching a new product line or training cross-functional teams, we adapt the course to your context, ensuring practical relevance and measurable outcomes.
Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Introduction to Google Ads
Info: • Importance of PPC in modern marketing
• Overview of Google Ads platforms and networks
• Key terminology and campaign types
• Activity
Module 2: Setting Up Your First Campaign
Info: • Account and campaign structure
• Campaign objectives and settings
• Budget allocation basics
• Exersise
Module 3: Keyword Research & Match Types
Info: • Understanding keyword intent
• Keyword planning tools
• Match types: broad, phrase, exact
• Hands-on task
Module 4: Compelling Ad Copywriting
Info: • Elements of high-performing ads
• Strategies for effective CTAs
• Ad extensions and optimization tips
• Exercise
Module 5: Bidding Strategies & Budgeting
Info: • Smart bidding vs manual bidding
• CPC, CPM, CPA explained
• Budget pacing and optimization
• Scenario-based Practice
Module 6: Audience Targeting Techniques
Info: • Demographic and interest targeting
• Remarketing audiences
• Geo-targeting and scheduling
• Activity
Module 7: Conversion Tracking & Analytics
Info: • Installing conversion tags
• Understanding key performance metrics
• Linking Google Ads with Google Analytics
• Activity
Module 8: Performance Optimization
Info: • A/B testing ads
• Search term analysis and negative keywords
• Quality Score improvement tips
• Activity
Module 9: Measuring & Reporting Success
Info: • Creating effective reports
• ROAS and ROI calculations
• Client and stakeholder communication
• Case study
Where is it happening?
Regus 120 Collins Street, MELBOURNE, 180 Lonsdale Street Level 19, 180 Lonsdale Street, AustraliaEvent Location & Nearby Stays:
AUD 600.62 to AUD 773.21
