Building and SEO Strategy - In person workshop
About this Event
This course is designed to give learned the fundamental knowledge of search engine optimisation, helping the learner put a basic SEO strategy in place for their business.
Learner Outcomes:
- Identify the key features of an SEO strategy
- Create a basic SEO roadmap
- Conduct beginner-level Keyword research
- Create appropriate content to match KW intent, in a technically sound manner.
- Evaluate the performance of an SEO strategy, and make necessary adjustments.
Agenda
Module 1: Introduction to SEO
Info: This module introduces the fundamentals of SEO and explains why it plays a vital role in improving online visibility and driving organic traffic. Participants will explore the different areas of SEO, including on-page, off-page and technical SEO, and how each contributes to website performance. The session also covers key SEO terminology to help attendees confidently understand the language of search marketing, alongside an overview of how Google ranks websites and determines search results.
Module 2: Keyword Research
Info: This module explores the importance of search intent and how understanding user behaviour can improve SEO performance. Participants will learn about the different types of search intent, including informational, transactional, navigational and commercial queries, and how these influence content and keyword strategy. The session also covers keyword research techniques and tools, helping attendees identify valuable search opportunities and select the most relevant keywords for their business goals.
Module 3: SEO Strategy
Info: This module focuses on developing a stronger SEO strategy through competitor analysis and strategic prioritisation. Participants will learn how to analyse competitors effectively and identify the insights that can genuinely influence performance and opportunities for growth. The session also introduces Google’s EEAT principles, Experience, Expertise, Authoritativeness and Trustworthiness, and explains their importance in building credible, high-performing content. Attendees will also learn how to prioritise SEO activities to focus on the actions that deliver the greatest impact.
Module 4: On Page SEO
Info: This module covers the foundations of on-page SEO and how website structure can influence search performance. Participants will learn about HTML structure and best practices, including how search engines interpret page content. The session also explores keyword density and latent semantic indexing (LSI), helping attendees understand how to create content that is both relevant and natural. In addition, the module covers optimising page titles, meta descriptions, images and alt tags to improve visibility, accessibility and search engine rankings.
Module 5: Technical SEO
Info: This module introduces the key elements of technical SEO and how they affect a website’s ability to be discovered and understood by search engines. Participants will learn about website crawlability, including the role of sitemaps, robots.txt files, and the difference between index and noindex directives. The session also covers page speed and Core Web Vitals, explaining their impact on user experience and rankings, alongside best practices for managing broken links and redirects to maintain site performance and SEO health.
Module 6: Off Page SEO
Info: This module explores the role of website structure and authority in improving SEO performance. Participants will learn best practices for URL structure and how content clusters can help organise information and strengthen topical relevance. The session also covers link building strategies, including the importance of internal links and backlinks, as well as methods for promoting content through channels such as Google Business Profile, digital PR and social media to increase visibility and reach.
Module 7: SEO Monitoring
Info: This module focuses on measuring and monitoring SEO performance using some of the industry’s most important tools. Participants will learn how to use Google Search Console to analyse website visibility, monitor search performance and identify optimisation opportunities. The session also introduces keyword tracking tools for measuring rankings over time, alongside Google Analytics 4, helping attendees understand how to track user behaviour, measure SEO success and make data-driven decisions.
Module 8: Recap & Review
Info: This module provides a final recap of the key SEO concepts covered throughout the course, helping participants reinforce their understanding and identify the most important takeaways. Attendees will also be introduced to additional resources for continued learning, along with a walkthrough of the supporting materials provided as part of the course, including optimisation guides and practical reference documents.
Where is it happening?
Event Location & Nearby Stays:
GBP 199.00
