BRITE Sales Series: From First Lead to Closed Deal
About this Event
Stop Winging Your Sales. Build a System That Turns Leads Into Loyal Customers.
A 3-part workshop series to help founders build a sales process they can repeat, track, and grow.
Most founders don’t lose deals because their offer is weak. They lose them because there’s no system behind the selling. Leads go cold, discovery calls wander, and closing starts to feel like guesswork. The BRITE Sales Series fixes that. Across three hands-on sessions on February 17, February 24, and March 3, you’ll build your pipeline, sharpen how you position your offer, and learn to close with confidence. Each session builds on the one before, and you’ll leave each week with a tool you can put to work the next morning.
Sales is a system, not a talent. This series gives you the system, even if you’re a team of one.
THIS IS FOR YOU IF
- You’re the founder and the sales team, and you don’t have a clear process yet
- You have interested leads, but too many of them go quiet before they buy
- Your discovery calls feel like friendly chats that don’t turn into deals
- You want to grow revenue without hiring a sales team first
WHAT YOU’LL WALK AWAY WITH
- A working 10-prospect pipeline and a ready-to-send outreach sequence
- A discovery call script that uncovers real pain points and qualifies buyers fast
- A clear positioning statement that frames your offer around the value you deliver
- A closing checklist you can use on every deal
- The 3 KPIs that tell you whether your sales are working
- A path for scaling beyond founder-led sales using partnerships and AI
ABOUT THE INSTRUCTOR — Jeff Zelaya, VP of Business Development, Liger Zelaya Growth & Tax Advisors
- 20+ years scaling companies, including two years on the Inc. 5000 list and a successful exit
- Has trained hundreds of sales professionals and led 50+ sales workshops
- Mentored by John C. Maxwell and has shared the stage with Seth Godin
- Believes great selling is built on trust and service, not pressure
DETAILS
📅 3-part series · Wednesdays: February 17, February 24 & March 3, 2027 · [Time] ET
📍 [In person at Maryland Innovation Center, 6751 Columbia Gateway Drive, Columbia, MD 21046 / Virtual / Hybrid]
⏱️ 3 sessions · 1.5 hours each
🎟️ Interactive workshops with templates and tools included
💵 Early Bird Virtual - $25 | In Person $35
💵 Gen. Admin Virtual - $35 | In Person $55
The 3-Part Series
Part 1: Prospecting & Pipeline Basics (February 17)
Learn how to build and manage your pipeline with the right prospecting approach and CRM tools.
Takeaway: Create a 10-prospect pipeline and one outreach sequence.
Part 2: Discovery & Positioning Your Offer (February 24)
Learn to qualify leads, uncover pain points, and frame your solution for maximum value.
Takeaway: Draft a discovery call script and a positioning statement.
Part 3: Closing & Scaling Your Sales (March 3)
Learn closing techniques, how to track the metrics that matter, and how to scale beyond founder-led sales using partnerships and AI.
Takeaway: Build a closing checklist and identify 3 key KPIs.
Disclaimer:
By registering for this event, you agree that your contact information may be shared with the event sponsor(s) for follow-up communications related to the event or their services. If you prefer not to have your information shared, please contact the event organizer directly.
Please note: Photos, videos and recordings may be taken during the event and used for marketing or promotional purposes by the organizers and sponsors. By attending, you consent to the use of your image and likeness in these materials.
Where is it happening?
Event Location & Nearby Stays:
USD 25.00 to USD 55.00
