Bourbon Market
Schedule
Sat Mar 21 2026 at 10:00 am to 06:00 pm
UTC-04:00Location
230 Pisgah Pike 230 Pisgah Pike, Versailles, KY, United States, Kentucky 40383 | Versailles, KY
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Join us for a celebration of the rich heritage and craftsmanship of Kentucky's finest bourbon at The Kentucky Castle's Bourbon Market presented by True Story Whiskey! This marketplace event is an immersive experience, featuring exclusive bourbon tastings from renowned Kentucky distilleries, local artisan vendors, and live music!With this ticket, guests can sample various bourbons from local distilleries to experience a taste of Kentucky. Guests are invited to browse our market vendors, enjoy delicious food, and listen to live music while exploring the Castle and Farm grounds.
Pre-purchase your 2026 Bourbon Market T-Shirt during the checkout process! These Comfort Colors t-shirts feature a unique design for this year's market and will be available to pick up when you check in at the Festival. Adult sizes range from XS to 4XL.
*This event is limited to guests 21 and over*
Pre-sale tickets are encouraged! Tickets sold at the door are pending market capacity and will not include a welcome bag.
Market Hours:
Saturday, March 21st: 10 AM-6 PM
Market Activities:
Distillery Booths
Artisan Vendors
Live Music
Bourbon Industry Professional Seminars
The Kentucky Castle Kitchen Stations
The Bourbon Bar
Featured Distilleries:
True Story Whiskeys
Barrel House Distilling Co.
Bespoken Spirits
Bluegrass Distillers
Brothers of the Leaf
Buzzards Roost Whiskey
Coal Pick Distilling
Filmland Spirits
Fresh Bourbon Distilling Co.
Larrikin Bourbon Co
Never Say Die Bourbon
Peter E Hart Spirits
Whiskey Thief
William Berkele Distillery
And more to be announced!
Live Music
Saturday, March 21st
- Ben Lacy: 11 AM-1 PM
- Matt Castle: 1:30-4 PM
Seminars
Access to seminars hosted by professionals in the Bourbon industry is included with your ticket. These seminars will be held in our Grand Ballroom, and seating is on a first-come, first-served basis until capacity has been reached.
Featured Seminar:
Wes Henderson- True Story Seminar
Wes Henderson is the co-founder of Angel's Envy bourbon, Kentucky Bourbon Hall of Fame Member, and Founder of True Story Whiskeys.
Saturday, March 21st
11 AM: Lacy Robinson- Dark Tourism in KY's Bourbon Industry
Lacy Robinson brings a distinctive perspective to Kentucky's bourbon industry through her unique fusion of dark tourism expertise and hospitality leadership. As an Executive Bourbon Steward and MBA graduate in Bourbon Tourism and Event Management from Midway University, and tour host at Oxmoor Farm - the historic home of Kentucky straight bourbon whiskey, she conducts the acclaimed Bourbon Legends Tour, a luxury experience that takes guests to visit the final resting places of Kentucky's bourbon legends. Her background as a funeral service professional and trainer, combined with visits to over 500 cemeteries, provides deep insight into how history, mortality, and cultural tourism intertwine. Lacy delivers engaging presentations that illuminate the darker, often overlooked narratives within bourbon country's storied landscape.
3:30 PM: Brian Luftman- The Legend of Never Say Die and the building of a Bourbon brand to honor an epic story involving Bourbon, an underdog champion and Rock n' Roll history
Brian Luftman is the Co-Founder of Never Say Die Bourbon. He manages the U.S. operations for the global brand of Never Say Die, and helped build the brand from scratch. He also owns and operates American Farm Investors, a private-equity farmland investment company that provides grains for the Kentucky Bourbon industry, and Mr. Luftman also developed some of the Kentucky Bourbon Trail's premier large-group vacation rentals which are listed on www.partyhous.com
TICKET INFORMATION
A variety of ticket options are available for guests; please see the descriptions below.
General Admission Pass, $50: Includes access to all tastings, vendors, and seminars.
VIP Pass, $75: Includes a TKC Glencairn glass and access to all tastings, vendors, Bourbon Lounge access, and seminars.
Pre-Sale General Admission and VIP Tickets are available online only and include:
Bourbon Market welcome bag
Access to the Tasting Room
Access to Seminars
Access to Vendors
Pre-Sale Ticket Prices:
General Admission One-Day Pass: $50
VIP Pass: $75
ONLY GA Tickets will be available for purchase at the door. These are pending Market capacity, are at an increased price and do NOT include a welcome bag.
Add-On Options:
Adult Bourbon Market T-Shirt: $35
The Kentucky Castle Glencairn: $17 (included with each VIP Pass)
The Kentucky Castle Rocks Glass: $15
Signed True Story Finished Bourbon Bottle: $60
Signed True Story Finished Rye Bottle: $70
Glencarin Tasting Glass Lanyard: $12
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*All market information, including participating vendors, schedule, food, & live music, is subject to change.
*Guests are welcome to explore the Castle grounds and Rooftop. This is also a great opportunity to walk on our farmland and see The Teaching Garden!
*Event will be held rain or shine. Tickets are non-refundable.
*Parking is available around the Castle and in our overflow parking lot.
*Additional options: To make a reservation for our boutique hotel or spa, or to book tickets for Castle tours or additional events, please visit thekentuckycastle.com.
*If you have any questions, please email [email protected].
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Where is it happening?
230 Pisgah Pike 230 Pisgah Pike, Versailles, KY, United States, Kentucky 40383Event Location & Nearby Stays:
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