BID Training - How to Work with Influencers

Hosted by Lisa Kowalkowski, Destination Marketing Manager, Visit Cheltenham

Unlock the real potential of influencer partnerships with this focused 90‑minute workshop designed for Cheltenham BID levy‑paying businesses.

Led by Lisa Kowalkowski, Destination Marketing Manager at Visit Cheltenham, this session will demystify how influencer marketing works in practice - focusing on what has been proven to succeed right here in Cheltenham for Visit Cheltenham.

Whether you’re a hospitality venue, retail business or attraction you’ll gain practical insights you can apply immediately.

• What “working with influencers” really means
• How to identify influencers who align with your brand and audience
• Local case studies: what has worked well for Visit Cheltenham and why
• The dos and don’ts of hosting and collaborating with content creators
• How to structure successful partnerships - from initial contact and achievable expectations
• Measuring impact - understanding what good results look like
• Quick wins for small teams with limited time or budget

Influencer marketing can drive footfall, bookings and visibility when used strategically. This session will give you the confidence and know‑how to partner with creators in a way that benefits your business.

Tickets are free* for Cheltenham BID levy paying businesses with a maximum allocation of 2 tickets per business.

*While these tickets are free to attendees, please be aware that each one represents a real cost to the BID. We kindly ask that if you reserve a ticket, you honour your commitment to attend. No-shows prevent other businesses from taking advantage of the opportunity. Due to a high number of non-attendances at previous events, failure to cancel your ticket with at least 48 hours’ notice may result in restrictions on your ability to register for future events. We appreciate your understanding and cooperation in helping us deliver successful events for everyone.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Cheltenham BID