BGA DMV Holiday Growth Workshop: Black Friday to New Year
About this Event
Holiday sales take planning. This free, hands-on workshop is for business owners across Washington, D.C., Maryland, and Virginia.
We will check website conversion, build an email lead-capture and follow-up path, shape a seasonal offer around actual margin and delivery capacity, and map Black Friday, Christmas, and New Year campaigns.
Take home a five-point website check, a seasonal offer outline, a lead-capture plan with a named follow-up owner, a three-part holiday campaign map, and a simple checklist for tracking leads, replies, bookings, and sales.
Bring your website or landing page and one offer idea.
Doors and check-in: 6:00 p.m.
Teaching program: 6:30-8:00 p.m.
Hyatt House BWI Airport / Baltimore
857 Elkridge Landing Road, Linthicum Heights, MD 21090
Free admission. No revenue outcome is guaranteed.
Agenda
🕑: 06:30 PM - 07:00 PM
Website Conversion & Lead Capture
Info: Run a five-point website and landing-page conversion check, then choose one clear call to action and outline an email lead-capture path.
🕑: 07:00 PM - 07:30 PM
Seasonal Offer & Pricing
Info: Shape a seasonal product, service package, bundle, or gift-card offer around customer value, healthy margin, deadline, and delivery capacity.
🕑: 07:30 PM - 08:00 PM
Black Friday to New Year Campaign Plan
Info: Map a three-part campaign for Black Friday, Christmas, and New Year. Assign a follow-up owner and select simple lead, reply, booking, and sales measures.
Where is it happening?
Event Location & Nearby Stays:
USD 0.00
