Beyond The Sparkle: From Adornment To Asset at NYC Jewelry Week 2025

Jewelry shines as a form of self-expression, but can it also shine as an investment? Join us as we explore how to think about jewelry as a potential asset—what to look for when buying and how to navigate market dynamics. We’ll delve into the factors that influence value—materials, provenance, craftsmanship, and brand—alongside the realities of resale, liquidity, and risk. Whether you’re a collector, designer, or enthusiast, join us as we go beyond our love of jewelry to consider what it means to turn sparkle into strategy.

Rosena Sammi designed and crafted jewelry collections under her namesake line for more than a decade. Her jewelry was sold at all the leading department stores, worn by A-List celebrities such as Rihanna and Blake Lively and was featured in the likes of Vogue. She has created collections using sustainable materials and upcycled fabrics, while also partnering with NGOs. However, she grew disenchanted with the rise of fast fashion and the lack of diversity in the jewelry industry. So was born ‘The Jewelry Edit', a multi-brand e-commerce jewelry boutique carrying over 80 different designers, and the non-profit Jewelry Edit Foundation, both driven by a mission of social responsibility and diversity. Prior to her roles in fashion, Rosena practiced corporate law for almost a decade at leading law firms in New Zealand and New York. Rosena is an adjunct professor in law at Parsons School of Design and is admitted to the New York Bar.

Each November, NYC Jewelry Week proudly presents ‘The Week,’ a 7-day celebration dedicated to the art of jewelry. This annual festival invites a global audience to explore the world of jewelry through a dynamic mix of in-person and virtual experiences, spanning New York City and beyond. Our hybrid program features virtual programs streamed on YouTube alongside immersive on-site activities.

In-person, NYC Jewelry Week brings together leading figures in the jewelry industry to curate extraordinary experiences, including exhibitions, exclusive shopping opportunities, and retail collaborations. Attendees can also participate in insightful panel discussions that explore trends, challenges, and innovations in the field. Each event creates memorable jewelry moments that celebrate the creativity and craftsmanship of the industry.

Committed to inclusivity, many of our programs are free and open to the public. NYC Jewelry Week seeks to reshape how people view jewelry by inviting everyone to appreciate the artistry behind the scenes. Join us in celebrating the transformative power of jewelry and experience the beauty and innovation that define our community.

We look forward to welcoming you to NYCJW25!

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