Beyond the Price: Understanding New Construction Incentives (3 HR CE Class)
About this Event
What if the price of the home isn't the only number that determines whether your buyer can buy it?
You've seen the builder ads.
Special interest rates. Closing cost assistance. Rate buydowns. Flex cash.
But knowing an incentive exists and knowing how it can impact your buyer are two very different things.
Beyond the Price is a practical, interactive 3-hour CE class designed to help real estate agents better understand how new construction financing and builder incentives can impact a buyer's purchasing power, monthly payment, cash to close, qualification, and available home options.
Because sometimes the question isn't:
“Can my buyer afford a $400,000 home?”
It's:
“What could $400,000 look like with THIS builder, THIS home, THIS lender, and THIS incentive?”
That's where new construction gets interesting.
Beyond the Price: Understanding New Construction Incentives to Qualify My Buyer & Close the Deal
The New Construction Financing Cheat Code Every Buyer’s Agent Should Know
Tuesday, September 15, 2026
11:00 AM – 2:00 PM
3 Hours of Georgia CE Credit
Cedar Ridge by D.R. Horton | Locust Grove, GA
Presented by New Construction Real Estate School
YOU’LL LEARN:
✓ The 4 Types of Builder Incentives
✓ The New Construction Buyer Qualification Method
How to look beyond purchase price to better match buyers with opportunities
✓ How D.R. Horton Helps Us Match + Qualify Buyers
✓ Buyer + Onsite Agent Perspectives
✓ How to Use Financing + Incentives to Get More Buyers to the Closing Table
Plus, You'll get an inside look at how D.R. Horton approaches financing opportunities and how the onsite team works with buyer's agents to help match buyers with homes, financing opportunities, and available incentives.
This class is taught from both perspectives:
Tamasia — Buyer's Agent + New Construction Specialist
Learn how to identify opportunities, prepare buyers, compare new construction options, and represent the buyer throughout the process.
Shayla — Onsite New Construction Sales Professional
Learn the onsite perspective, how builder opportunities are communicated, what buyer's agents should ask, and how stronger agent/onsite partnerships can help get buyers to the closing table.
You're not only learning financing terminology.
You're learning how the pieces work together in an actual new construction transaction.
This Class Is For You If...
You're a real estate agent who:
- Wants to sell more new construction but doesn't fully understand builder financing.
- Sees builder incentive advertisements but isn't always sure how to explain what they mean.
- Has buyers focused on price when payment or cash to close may actually be the bigger issue.
- Wants to ask onsite agents and lenders better questions.
- Wants stronger relationships with new construction onsite professionals.
- Wants to become better at matching buyers with the right new construction opportunities.
- Is ready to stop treating every $400,000 home like it's financially the same.
Don't Just Learn the Price. Learn the DEAL.
Space is limited. Reserve your seat.
Builder incentives, rates, programs, and qualification requirements are subject to change and may vary by home, community, lender, loan program, timing, and buyer eligibility. Course instruction is educational and is not a substitute for guidance from a licensed mortgage professional.
Where is it happening?
Event Location & Nearby Stays:
USD 0.00
