Beyond The Algorithm: High-Performance Brands Built By People

Join senior marketing leaders for an unfiltered session discussion on co-creation, short-term performance vs. long-term brand building.
About this Event

In a world shaped by AI, automation and ever-smarter technology, the best-performing brands start with people.

As part of Leeds Digital Week, come and join The Sharp Agency who are hosting a panel debate, alongside senior marketing leaders for an unfiltered session on co-creation, short-term performance vs. long-term brand building, and leveraging tech without losing your soul.

Tech scales execution. Humans scale impact. Here’s how to put people back at the core of digital marketing that lasts.

Together, we’ll discuss:

• The Challenge: Tech moves fast, but human nature doesn’t. Every brand problem, no matter how complex, still boils down to real human needs.
• The Opportunity: Tech sophistication won't make you stand out. Obsessing over the people you serve will.
• The Mechanism: Co-creation pulls customers, teams, and stakeholders into the same room. It strips away the fluff, uncovers raw human truths, and sharpens your strategy.
• The Discussion: Top industry leaders share how deep human insight drives better digital execution today and builds the resilient brands of tomorrow.

Guest speakers to be announced.