Author Event: A discussion about Taylor Swift

Singer-songwriter. Trailblazer. Mastermind. The Beatles of her generation. From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers. But how exactly has she managed to scale her success--multiple times--while dominating an industry that cycles through artists and stars like fashion trends? How has she managed to make and remake herself time and again while remaining true to her artistic vision? How has she managed to master the constant disruption in the music business that has made it so hard for others to adapt and endure?

In There's Nothing Like This, Kevin Evers chronicles the business and creative decisions that have defined each phase of Swift's career. Mixing business and art, analysis and narrative, and pulling from research in innovation, creativity, psychology, and strategy, he presents Swift as the modern and multidimensional superstar that she is--a songwriting savant and a strategic genius.

Swift's fans will see their icon from a fresh perspective. Others will gain more than a measure of admiration for her ability to stay at the top of her game. Everyone will come away understanding why, even after two decades, Swift keeps winning.

ABOUT THE AUTHOR

Kevin Evers is a Senior Editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He has also written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success. He holds a bachelor’s degree in English from Hobart and William Smith Colleges and an MFA in film studies from Boston University.

ABOUT THE INTERVIEWER

Ramsey Khabbaz is a Senior Associate Editor at Harvard Business Review. He works across multiple platforms, including HBR.org, Instagram, WhatsApp, and newsletters. He is a graduate of Boston College.

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