August Meetup — Reading Real Estate Hackers
About this Event
Join us for the August Real Estate Hackers Meetup as we welcome Lyle Horst, entrepreneur, business operator, and marketing strategist best known as co-founder and owner of Topline Heating & Air and founder of Systemized Media.
Lyle started his career as a refrigeration technician before launching Topline Heating & Air in 2020 alongside business partner Sam Matsuk. In roughly six years, they grew the company from two employees and one service truck into one of the fastest-growing HVAC companies in the region, now more than 400 employees, 225 trucks, and over $70 million in annual revenue across Pennsylvania, New York, and Ohio.
Recognizing that most home service businesses don't struggle with technical skill but with predictable customer acquisition, Lyle founded Systemized Media to help contractors build consistent, measurable growth using the same marketing, sales, and operational systems that scaled Topline Heating & Air.
Come hear Lyle share how he builds scalable companies through proven systems, data-driven advertising, and operational excellence, and network with fellow investors, contractors, lenders, and community builders.
Come ready to learn, connect, and grow.
Spots fill up — grab yours now.
Special thank you to our sponsors
Michael Logar commercial lender
Blain Williams II with Touch of Colors
Jesse Willman Junk Removal
Luis Vanderhorst Outsource My Life- Automation and AI
Chad Gallagher Cover It Painting
Sheldon Zimmerman with property management and real estate team
Acemark Services for HVAC
MightyWell Health for healthcare solutions
Where is it happening?
Event Location & Nearby Stays:
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