ASICS HOUSE WITH JD SPORTS

Two worlds. One Space.

ASICS brings the build: precision, material innovation, considered design with nods to cultural heritage.

JD brings the energy: trend relevance, new community, momentum and London attitude.

ASICS House is a cultural hub where those worlds meet — not in theory, but in practice.

A live experience space where product is worn, styled and moved in. Where innovation is explored hands-on. Where culture shapes the programme, not just the moodboard.

The crossover isn’t abstract. It’s physical.

Across the weekend, the ASICS House x JD Sports will bring DJ's, shoe customisation workshops, table tennis, tooth gems, a matcha bar and so more more to the streets of Soho, so reserve your spot now!

Expect....

Matcha from Dead Good Coffee

Tooth Gems by Chai Beauty

Shoe Customisation with Matt B Customs

Tote Bag Printing with Print Club London

Photoworthy and Interactive Moments

and lots more!

Info: We’re turning it all the way up for our launch night
In collaboration with Balamii, expect genre-defying sounds, high energy, and a crowd that knows what’s next.

Come celebrate Asics House with JD, connect, and experience the vibe. This isn’t just a party, it’s the moment.

Info: Level up your sneaker game ✨

Join our Lace Lab Workshop with Matt B Customs - a hands-on, high-energy session where style meets creativity. Learn bold lacing techniques, play with colour, and transform your kicks into statement pieces.

Whether you’re new or already customising, come create, connect, and leave with fresh laces and fresh confidence

Info: Upgrade your kicks

Tap into our Shoe Customisation Workshop with Matt B Customs -a hands-on session built for all who want their style to stand out. Learn how to utilise the fun of dip-dye and select colour dying along with the fabrics and details of the shoe.

No matter your level, come through, get creative, and leave with a one-of-one pair. Limited spots - don’t miss it.

Info: A dynamic new house style from The Rogue Room, inspired by methods such as Rocket Vinyasa, M.I.A. Yoga, and Ashtanga.

Instead of chasing perfect poses, this concept focuses on restoring the body’s natural equilibrium by working with sensation-based cueing,

Rogue Flow strengthens the body’s major myofascial meridian lines through multi-dimensional, oscillating movement, supporting holistic strength and integration rather then isolated muscle groups.

Info: A deeply restorative experience designed to quiet the mind and soothe the body.

You’ll be immersed in the live sounds of instruments such as gongs, singing bowls, chimes, or other resonant tones. The vibrations wash through the body, helping to release tension, slow the nervous system, and encourage a meditative state.

No movement or effort is required: simply lie back, listen, and let the sound carry you.

Know what’s Happening Next — before everyone else does.

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Host or Publisher JD SPORTS