ASC November 2025 – Beyond the Hype

AI now seems to be everywhere, but does it help us? New tools aimed at the research and insights industry that use generative AI and LLMs appear daily. Knowledge and experience with AI in our industry is moving ahead at pace, since we last looked at this in one of our conferences two years ago

A key question for us now is whether AI can be trusted to save us time, deliver quality data and insights and do so for less cost and effort.

This conference will showcase real world examples about what works, what doesn’t, and how to prepare for the future with new insights on how to tame this beast, or at least, ride it with some confidence.

The themes we aim to explore include:

• The expertise of prompting
• The rise of agentic architecture
• Countering the lack of determinism in AI
• AI as a force for creativity such as in research design or communicating results
• AI-assisted innovation in the anslysis and presentation of data

As always ASC wants to get behind the hype and our collective knowledge up to date by diving into the practicalities of using AI at every stage of the research and insights process, while keeping an eye on the horizon for new opportunities or threats.For this event, we are back at the The Kia Oval, Kennington, London, SE11 5SS. The conference is in the India Room and will start at 09:00 and finish at approximately 17:00. Attendees must be 18 years or over. The room and the event is fully accessible.

Full programme and speakers (currently in preparation)

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Host or Publisher Association for Survey Computing (ASC)