Aristotle and the Art of Persuasion - Espresso Edition

Back in 350 BC, philosopher Aristotle identified the keys to building a persuasive argument. (He was and still is one of the worlds most influential philosophers, so his ideas are worth listening to - even today!)

Rhetoric is the art of persuasion - this Espresso Masterclass gives an overview of the three pillars of rhetoric and provides practical examples to show how they can be applied to any business communication or presentation.

What you will learn:

• Logos - how to build a logical argument
• Ethos - how to add credibitliy to what you say
• Pathos - how to build an emotional connection with the audience

Who should attend?

Anyone in business who wants to enrol others with an idea or project.

Feedback:

“Opens your mind to a world of better presentations!” (Alistair Paice -HSBC)

“A must for anyone who has an idea that they want to get across” (Eliza Tickle - ABC)

Host or Publisher Chris Meredith