AMA Pittsburgh Coffee Connections: Mastering Digital Channels

Join us for our next marketing roundtable discussion over morning coffee! Each month, we’ll cover a trending topic to ask questions, get answers, share ideas and inspire each other to be better marketers.

The topic for 3/19/25:

Mastering Digital Channels: The Right Tools for Maximum Impact

Most marketers know that digital channels will be key to a successful campaign. But some digital channels are better suited for driving conversions while others are best for driving awareness and cultivation. This session will review strategic “toolboxes” tailored to various objectives and attendees will walk away with an improved understanding of how different online properties can be used to advance their goals.

In this session, you’ll discover:

• Strategic “toolboxes” designed to match specific marketing goals
• A sharper understanding of how different digital channels work together to drive results - whether you're building brand awareness, nurturing leads, or increasing conversions.
• The strengths and best uses of various online platforms

About our speaker:

, VP of Digital Marketing, ABD Direct.

ABD Direct secures resources and reaches audiences so its clients can fulfill their critical missions. ABD Direct VP of Digital Marketing Ben Deutsch has raised over $40M and managed multiple seven-figure ad campaigns on behalf of major nonprofits, political campaigns, and advocacy organizations.

Host or Publisher AMA Pittsburgh