AMA in the PM: The Key to Real Sales and Marketing Synergy

Sales and marketing team misalignment is a common challenge many organizations face, driven by several factors including differences in goals, priorities, processes and communication. In this session, you’ll learn about a new model for better alignment and how to measure the performance and effectiveness of the model for your business.

In this AMA in the PM session, Emily Davidson, Enterprise Marketing Director at Sandler, a leading global sales organization, will spotlight a new model where BDRs fall under the Marketing umbrella to bridge the gap between these two revenue-generating teams, and highlighting the ways you can create a culture of mutual respect and collaboration that is essential to achieve true sales and marketing team synergy.

Key takeaways include:

• Evaluating if your organization should make the shift
• Understanding how to enhance the role of the BDR in Marketing
• Strategies for better CRM alignment

Event Details

Wednesday, January 29, 2025 | 6:00 – 8:00 pm
Junior Achievement of Central Maryland | 1725 Twin Springs Road | Baltimore, MD 21227

Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.

Event Schedule

6:00 – 6:30 pm | Registration and Networking

6:30 – 7:30 pm | Featured Presentation and Q&A with Emily Davidson

7:30 – 8:00 pm | Networking

Many thanks to our event partner, !

Meet the Speaker

Emily Davidson

Enterprise Marketing Director, Sandler

Emily Davidson is the Enterprise Marketing Director of Sandler, with 8+ years of experience working with a diverse portfolio of brands. She has spent the last four years building the Enterprise Marketing strategy from the ground up with her team, and previously worked on global marketing campaigns with consumer brands such as John Deere, NBCUniversal, and PepsiCo. She loves to get in the trenches with new AI and technology platforms, viewing them as the key for building reliable and sustainable marketing systems of the future.

Host or Publisher American Marketing Association Baltimore Chapter