AI: Overhyped or Underhyped? A Strategic Lens on AI’s Impact

AI is everywhere—but most product teams are still figuring out what it actually means for their roadmap, their decisions, and their impact.

As the cost of building software drops, the real challenge isn’t shipping—it’s deciding what’s actually worth building.

Are we overhyping what AI can do today, or underestimating how fundamentally it will reshape how we build products over the next decade?

In this session, Martin Eriksson brings a strategic lens to AI’s impact—helping you focus on what actually matters as software becomes cheaper and more abundant.

• How to think about AI as a strategy shift, not just features
• Where AI creates real product advantage—and where it doesn’t
• Why faster output doesn’t automatically lead to better outcomes
• What will matter most over the next 5–10 years
• How to avoid building “faster mediocrity” and focus on meaningful impact

Many teams are adding AI features. Far fewer are changing how they think about product strategy.

As building becomes easier, strategy becomes more important.

The companies that win won’t be the ones who adopt AI fastest—they’ll be the ones who understand where it actually creates advantage—and make better product decisions because of it.

is a product leader, entrepreneur, and co-founder of Mind the Product, the world’s largest product management community. He has worked with companies from startups to global enterprises to build better products and make better decisions.

He is the author of , which explores how companies can improve product outcomes by making better decisions in an increasingly complex environment.

🎟️ Bonus for attendees:
This event marks the kickoff of Martin’s U.S. book tour for . Attendees will receive a complimentary copy.

• BPMA Members: Free (check your email for the registration code)
• Non-members: $15

• Product managers at all levels
• Design and UX professionals
• Engineering leaders
• Anyone responsible for product direction or strategy

Know what’s Happening Next — before everyone else does.

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Host or Publisher Boston Product Management Association