AI Optimisation Seminar: Cracking the Code: How to become the answer on the

The way people discover brands, products, and information has fundamentally shifted. In this in‑person seminar, we’ll unravel how ChatGPT, Claude, Google Gemini, Perplexity and other LLM-powered engines are transforming discovery, compressing the customer journey, and deciding which brands get surfaced first.

We’ll explore how AI engines answer instead of search, assembling responses based on structure, clarity, authority signals, and entity-level optimisation. This means businesses must evolve beyond traditional SEO and embrace GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) with an AI Citation Strategy, the disciplines that determine how AI selects, ranks, cites, and amplifies your brand in conversational and multimodal interfaces.

You’ll also gain a clear view of why GEO/AEO already matter in voice queries, product discovery, customer service journeys, and B2B research flows.

This session will be dynamic, practical, and interactive - with free playbooks, worksheets to help you form your strategy and more.

What You Will Learn

• How LLMs (ChatGPT, Claude, Gemini, Perplexity) retrieve, evaluate, and present information - and what influences whether your brand appears
• The fundamentals of GEO & AEO, including structured content, entity optimisation, and AI citation readiness
• How AI engines differ from traditional search engines — and how to optimise for both
• How to prepare your brand for AI-driven discovery in chat, voice, multimodal search, and agent‑based experiences
• How to audit - practical steps to evaluate your current digital footprint using GEO/AEO checks
• The emerging metrics that matter: Citation Position Score, Citation Frequency Index, Semantics, PAWC, Indexing and Processing, Chunking and Structure
• How AI is shortening the path‑to‑purchase and how to become “conversion ready” inside AI interfaces

Who Is This For?

Entrepreneurs, Founders and CEOs, CMOs, CROs, COOs, Directors of Ecommerce, Agencies

Know what’s Happening Next — before everyone else does.

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Host or Publisher Harry Neill