AI MASTERCLASS: From Chatbot to Agentic Workflows with Hermes Agent
About this Event
CHECK US OUT HERE: 🌐 https://aiic.club
🚨 EARLY-BIRD: $95 through August 20. Tickets increase to $125 on August 21.
AI MASTERCLASS + HANDS-ON BUILD 🛠️
Stop treating AI like a question box. Start building an AI system that can remember, take action, work on a schedule, and turn your best ideas into repeatable workflows.
What if your AI didn’t forget everything the moment you opened a new chat? What if it could remember how you work, call on specialized skills, run recurring tasks, coordinate other agents, and help move real work forward—even when you’re not sitting there prompting it?
That is the shift from chatbot to agentic workflow. And in this Masterclass, you won’t just hear about it. You’ll build it.
Brad Freels will lead the core 90-minute guided lab inside this three-hour Masterclass, using Hermes Agent as a personal AI operating system. This is a working session for people who already understand the basics of LLMs and are ready to move beyond one-off prompts into reusable systems that can support their work every day.
THE BUILD: CRAWL → WALK → RUN → SPRINT 🏃♀️💨
🐛 CRAWL — Make Hermes immediately more useful with better context, setup, and simple workflows.
🚶 WALK — Add persistent memory and reusable skills so your agent can remember what matters and repeat what works.
🏃 RUN — Build scheduled tasks, recurring research, messaging workflows, and repeatable business processes.
🚀 SPRINT — Create specialized AI team members, a Personal Board of Directors, and the beginnings of a truly Agentic Company.
IDEAS WE MAY BUILD
• A Personal Board of Directors that gives you advice from multiple expert perspectives
• Specialized AI team members for research, operations, marketing, or decision support
• Scheduled research and recurring business workflows that run without constant prompting
• Reusable skills that capture your best processes once and apply them again
• A practical framework for identifying where agentic AI can create leverage across your company
WHY HERMES—AND WHY NOW? 💡
Hermes Agent itself is free and open source. You can connect it to cloud AI providers, or pair it with a local model through tools such as Ollama—potentially eliminating per-token API charges while giving you more control over privacy, cost, and flexibility.
As AI usage grows and cloud token costs add up, knowing how to build on a local-capable, provider-flexible system gives you options. You are not locked into one model, one vendor, or one monthly bill.
WHAT YOU’LL WALK OUT WITH
✅ Several practical workflows you built yourself
✅ A clearer understanding of memory, skills, scheduled tasks, messaging, and specialized agents
✅ A framework for turning repeated work into agentic systems
✅ Concrete ideas you can put to work in your business immediately
✅ The confidence to keep building after the session ends
This is not a traditional presentation. Bring your laptop, roll up your sleeves, and come ready to build. 👨🏻💻🔥
WHO SHOULD COME
• Founders, operators, consultants, and business leaders who already understand basic LLM prompting
• Builders who want AI to do more than answer isolated questions
• Anyone exploring personal agents, AI team members, workflow automation, or an Agentic Company
• People who want a practical local-model option alongside cloud AI tools
PREREQUISITE — PLEASE READ ⚠️
You must have Hermes Agent installed, configured, and successfully running BEFORE the session (we will give you a simple step-by-step guide when you register. The lab assumes a functioning Hermes environment so our time can be spent building.
Bring your laptop and charger. Lunch is covered. 🥪🥗☕️
THE FACTS
📅 Sunday, September 20, 2026
🕐 1:00–4:00 PM CDT
📍 Antler VC, Austin
🎟️ $95 through August 20
🎟️ $125 beginning August 21
🚨 Hands-on seats are limited
ABOUT BRAD FREELS
Brad Freels is an Azure Data and AI Strategist at Microsoft who helps organizations understand and apply emerging AI technologies. He has been actively experimenting with agentic AI systems—including Hermes Agent—to explore how AI can move beyond individual prompts into repeatable workflows, specialized agents, and practical business solutions.
Grab your seat early, get Hermes running before you arrive, and come build the AI operating system you’ll actually use. 🙌
I’m Chrissy McDannell, founder of 🌸 The Magnolia Firm and host of The AI Implementation Club- The build session for founders and operators who are done consuming AI content and ready to actually use it.
Join our newsletter for future events and the best practical AI hacks: https://the-ai-implementation-club.beehiiv.com/
Where is it happening?
Event Location & Nearby Stays:
USD 103.22 to USD 135.23
