Advertising on Facebook - In person workshop

This course is designed to give learners the fundamental knowledge about Meta Ads and how it can work in their business.

Learner Outcomes:

• Explain how Meta Ads can be used to reach interested audiences
• Create a basic Meta Ads campaign, with appropriate copy and creative
• Develop a roadmap for testing and optimising campaigns
• Evaluate the performance of a Meta Ads campaign and make necessary adjustments.

More details of the course can be found here: Advertise on Facebook

Info: This module explores the value of advertising on Meta platforms and when it can be most effective for businesses looking to grow their audience and drive results. It covers the latest social media trends, how the digital landscape is evolving, and what businesses need to understand to stay relevant. Participants will also learn the difference between interest-based and intent-based marketing on Meta, helping them create campaigns that reach the right people at the right stage of the customer journey.

Info: This module covers the core fundamentals of advertising on Facebook, including key terminology such as CPA, CPM, ROAS and impressions, helping attendees understand how campaign performance is measured. It also explores the different campaign objectives available, when to use each one effectively, and provides an overview of Facebook’s targeting options to help businesses reach the right audience with greater precision.

Info: This module will help you get to grips with the Meta Business Suite and understand how to effectively structure your advertising campaigns using campaigns, ad sets and ads. You’ll also learn how to make smarter budget decisions through bidding strategies and Advantage+, helping you maximise performance and get the most from your ad spend.

Info: This module explores how to set your campaigns up for measurable business success by configuring effective conversion actions, refining budgets and bidding strategies, and understanding when to use broad versus targeted audience campaigns. It also covers the power of custom audiences and lookalike audiences to help you reach the right people and scale your advertising performance more effectively.

Info: This module explores the different creative formats available across digital advertising, including static imagery, carousel ads and video content. It covers how ad placements impact performance, how to create content that aligns with audience intent, and the fundamentals of writing compelling copy that captures attention and drives engagement.

Info: This module covers the fundamentals of the Facebook Pixel and why it plays a crucial role in tracking performance and measuring success. You’ll learn how to set up conversion actions that align with your business goals, as well as how to analyse campaign data effectively by understanding the key metrics and insights available within the platform.

Info: This module explores how experimentation and A/B testing can be used to improve campaign performance and drive business growth. You’ll learn the fundamentals of the sales funnel and how to apply it effectively within Facebook Ads campaigns, as well as how to build retargeting strategies that reconnect with users and make every click count.

Info: This module includes a recap of the key concepts covered, access to additional resources for continued learning, and a guided walkthrough of the supporting materials provided during the course, including optimisation guides and practical templates.