Advertising Energy in Early Twentieth Century Southern Alberta
About this Event
Energy is everywhere, especially in the advertisements adorning Albertan newspapers of the early twentieth century. One cannot ignore the full spreads dedicated to appliances such as oil lamps and gas-powered stoves, complementing listed prices for coal, wood, and oil. Effective advertising requires a precise finger on the pulse of the public’s opinions and beliefs. Matthew Bailey reveals how advertising highlighted the dynamism of the energy industry in this period, as businesses tried to shape consumer preferences, and consumers pushed back with their own knowledge and ideals.
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