Adapting Together: Tech, Conversion & The Future of Real Estate

Join us for an exclusive session that moves past the buzzwords of "disruption" and focuses on adaptation. This is an open conversation about what is really changing in the market—from lead sources like Zillow and HomeLight to client expectations—and how we will adapt together.
Whether you are a solo agent or leading a team, you will walk away with a clear playbook on how to meet industry changes with clarity, collaboration, and confidence.
The Agenda:

• Local Market Pulse: What’s changed since last quarter regarding inventory and demand.
• Tech Impact & Strategic Partnerships: A split session on leveraging the best platforms for your business:
• • Winston Murray unpacks Zillow and Follow Up Boss workflows to increase conversion and consistency.
  • Jeff Hough breaks down HomeLight’s lead platform along with their Title and Escrow services to streamline transactions.
• Adapting Together: Defining what "raising the standard" looks like for scalable success.
• Q&A: Real talk on your tech stack—what to adopt, what to skip.
• Mix & Mingle: Drinks, light bites, and networking with Works Real Estate leadership and peers.

Event Details:

• Date: Wednesday, January 27th
• Time: 4:00 PM – 6:00 PM
• Location: 2054 N Vancouver Ave

About the Speakers:
Winston Murray is the Owner of Works Real Estate and a Zillow Advisory Board member. He has built one of the top-performing West Coast Flex brokerages by focusing on scalable systems, high-level conversion, and agent development.
Jeff Hough is a Strategic Relationship Manager at HomeLight. He brings an insider's perspective on how top agents are utilizing HomeLight's referral network and Title & Escrow services to win in the current landscape. (edited)

Cant join in person? Here is the link to join virtually:

https://meet.google.com/pko-texf-tsz

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