Account Management 1-Day Workshop | Lansing, MI

Event Details

• Duration: 1-Day Practical Training (8 Hours)
• Timing: 9:00 AM – 5:00 PM (including breaks)
• Location: Location shared via email ( Complete Address )
• Format: Classroom Training (Virtual option available on request)
• Language: English
• Certificate: Course Completion Certificate
• PDUs Awarded: 8 Professional Development Units
• Contact: [email protected]

📘 Event Description:

Strengthen client relationships, maximize sales opportunities, and become a trusted partner to your customers.

In today’s competitive business environment, Account Management plays a crucial role in sustaining long-term customer relationships and driving revenue growth. This 1-Day Account Management Training Workshop is designed to help professionals enhance their relationship-building skills, strategic thinking, and account planning techniques.

Through practical exercises, real-life case studies, and interactive discussions, participants will learn how to manage key accounts more effectively, identify growth opportunities, and deliver outstanding customer experiences that lead to business success.

Whether you’re new to account management or an experienced sales professional looking to refine your strategy, this workshop will provide you with the tools, confidence, and insights needed to succeed.

By the end of this workshop, participants will be able to:

• Understand Account Management from a strategic, organizational perspective
• Identify, segment, and prioritize key accounts for maximum impact
• Strengthen communication and relationship-building with clients
• Develop strategic account plans aligned with customer goals
• Measure and track key account performance metrics
• Handle customer issues, negotiations, and objections effectively
• Drive sustainable growth and client satisfaction

• Account Managers
• Key Account Executives
• Business Development Managers
• Customer Relationship Managers
• Sales Professionals
• Client Service Representatives
• Anyone responsible for managing customer accounts or relationships

🕘 9:00 AM – 9:30 AM
Welcome & Introduction
Icebreaker activity, workshop overview, understanding the role and scope of Account Management

🕤 9:30 AM – 10:45 AM
Module 1: The Fundamentals of Account Management
What makes great account managers, understanding the customer lifecycle, aligning organizational goals with client success

☕ 10:45 AM – 11:00 AM
Tea / Coffee Break

🕚 11:00 AM – 12:30 PM
Module 2: Building and Sustaining Client Relationships
The psychology of trust, communication strategies, managing expectations, handling conflicts and complaints professionally

🍽️ 12:30 PM – 1:15 PM
Lunch Break

🕐 1:15 PM – 2:45 PM
Module 3: Strategic Key Account Planning
Portfolio analysis, identifying key accounts, opportunity mapping, creating tailored account strategies for growth

☕ 2:45 PM – 3:00 PM
Tea / Coffee Break

🕒 3:00 PM – 4:15 PM
Module 4: Performance Measurement and Client Retention
Setting KPIs, account health metrics, using data for insights, client retention strategies

🕓 4:15 PM – 4:45 PM
Module 5: Negotiation and Upselling Techniques
Consultative selling, upselling and cross-selling tactics, win-win negotiation approaches

🕔 4:45 PM – 5:00 PM
Wrap-Up & Action Planning
Review of key learnings, personal action plan, feedback and closing remarks

• Improve customer satisfaction and loyalty
• Develop a proactive approach to account growth
• Enhance communication and negotiation skills
• Learn proven frameworks for managing and analyzing key accounts
• Gain practical tools and templates for daily use

🎓 Certification

All participants will receive a Certificate of Completion from LearneRRing, recognizing their achievement.

Exclusive OffersGroup Discounts:10% off for groups of 5-10 participants15% off for groups of 11-20 participants

Corporate & Team Training Available

Want this course delivered at your workplace or for your team? We offer customized onsite and virtual sessions for companies.📩 Email us at [email protected] for details.

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Host or Publisher LearneRRing