A Journey Through Saudi Arabia

Name: A Journey Through Saudi Arabia
Start: 2026-02-04T09:00:00+00:00
End: 2026-02-08T17:00:00+00:00
Location: 31 St George St

Schedule

Wed, 04 Feb, 2026 at 09:00 am to Sun, 08 Feb, 2026 at 05:00 pm

UTC+00:00

Location

31 St George St | London, EN

An immersive pop-up journey through Saudi Arabia’s regions, culture, and future vision, set in the heart of London.
About this Event

A Journey Through Saudi Arabia is an immersive pop-up experience inviting guests to explore the Kingdom through culture, design, and storytelling.

Set in the heart of Mayfair, the experience unfolds as a guided journey across five destinations — Diriyah, AlUla, Jeddah, the Red Sea, and Riyadh — each brought to life through curated environments, sensory moments, and visually striking set pieces.

Guests can explore at their own pace while moving through the different zones, capturing moments and discovering Saudi Arabia’s heritage, creativity, and future vision.