A Beginner's Guide to Audience Segmentation & Targeting with Ciara Mokeme of the Adaobi Group

Name: A Beginner's Guide to Audience Segmentation & Targeting with Ciara Mokeme of the Adaobi Group
Start: 2024-11-20T09:00:00-05:00
End: 2024-11-20T10:15:00-05:00
Location: Reformation Brewery - Canton (Canton)

Schedule

Wed Nov 20 2024 at 09:00 am to 10:15 am

UTC-05:00

Location

Reformation Brewery - Canton (Canton) | Canton, GA

Are you a small business owner looking to expand your reach beyond the basic “Boost Post” button on Facebook and Instagram?
This workshop with Ciara Mokeme, Chief Simplifier at the Adaobi Group, will help you unlock the potential of Meta Ads by diving into the essentials of audience segmentation and targeting.
We’ll walk you through how to create ads that reach the right people at the right time, maximizing your marketing efforts without wasting resources.
This workshop focuses on optimizing audience segmentation and ad targeting on Meta platforms to boost ad performance. Attendees will learn to leverage the latest tools in Facebook Ads Manager, including strategies for using AI to enhance ad delivery and personalization. Key topics include:
- Utilizing Lookalike Audiences to reach similar users, applying refined
- Interest Targeting for more accurate outreach
- Building Custom Audiences from personal data sources like email lists or website traffic to personalize ads and increase engagement.
Adaobi Group provides full, integrated advertising, marketing, public relations, and web development services. Adaobi Group takes a holistic approach to communication and development resulting in intuitive design and positive brand impact from strategy to execution.