3 Designers. 3 Business Models. All Profitable.

9 years ago, at High Point Market, LuAnn Nigara, host of A Well-Designed Business®, sat down with Don Massenburg of DESiGN iNKREDiBLE, Wendy Woloshchuk of Details Interiors, and Sara Lynn Brennan of Sara Lynn Brennan Interiors. Each one came in with a clear point of view on what they wanted to build.

9 years later, LuAnn is putting them back on the same stage to find out what's actually behind the numbers. All 3 of these designers built a business that turns a real profit, the kind that pays the owner, not the kind that just looks good online while barely covering overhead. This panel goes after the decisions behind that profit, made early, held onto, and tested every year since. Every model gets equal weight in this room. The only requirement is that the business works.