2027 Predictions: From Big Bets to Better Execution

As organisations plan for 2027, growth is taking place against a more demanding backdrop: flatter markets, less visible buyers and greater scrutiny from CFOs and leadership teams.

For this Manchester breakfast event, we’re bringing together an experienced panel of CMOs and Digital leaders from organisations including Apadmi and Bupa to share their perspectives on the priorities, investments and organisational choices shaping the year ahead.

The conversation will explore how leaders are balancing ambitious growth plans with the need for stronger execution - from product launches and transformation initiatives to the way teams are structured, led and equipped to deliver.

Topics will include:

• The leadership priorities shaping growth strategies for 2027
• Where organisations are investing and placing their biggest bets
• Delivering successful product launches and transformation initiatives
• Navigating increased commercial and CFO scrutiny
• Connecting strategy with effective execution across functions
• The capabilities, leadership and team structures needed for the next phase of growth

The panel will bring together perspectives from across marketing, digital, product and growth, with the opportunity for audience discussion and conversation throughout the session.

The event is designed for senior marketers, product and digital leaders, and executives responsible for growth and transformation.

Format:

08:30 | Arrival, light breakfast and coffee
09:00–10:00 | Panel discussion and audience conversation
10:00–10:30 | Networking
10:30 | Close

Join us for a morning of thoughtful discussion, practical insight and conversation with peers facing similar growth challenges.