2026 Governor's Conference on Hospitality & Tourism: Gatlinburg

The annual Tennessee Governor's Conference on Hospitality and Tourism (Gov Con), produced by the Tennessee Hospitality and Tourism Association (TNHTA) in partnership with the Tennessee Department of Tourist Development brings together representatives of the state's travel and tourism industry, including attractions, hoteliers, restaurateurs, destination management/marketing organizations, tour operators, educational institutions offering tourism/hospitality programs, tourism-related government agencies, and suppliers of goods and services of the tourism industry.

Full attendee registration includes admission to all general and breakout sessions, meal functions/refreshment breaks, opening night reception, trade show, and the Stars of the Industry Awards Dinner. There are also sponsorship opportunities available.
Attendee Registration and refund policies: All who attend the conference must be registered and paid in full prior to their entry into the event. If an attendee must cancel on or before August 31, a refund will be issued to the original form of payment. We regret that refunds cannot be made after August 31; however, substitutions are allowed within the same organization.