2025 Fall Leaders Conference with Ross Bernstein
Schedule
Thu Sep 25 2025 at 12:30 pm to 06:00 pm
UTC-04:00Location
Jepson Alumni Center | Richmond, VA

About this Event
VACEOs invites everyone to join us for an inspiring half-day conference designed for business teams!
Ross Bernstein, through stories and exercises, will teach attendees how to:
Create a “culture of excellence” by giving extraordinary customer service
Be better leaders and create more "buy-in" by embracing change and failure
Evolve from "order takers" to "trusted partners" by enhancing the quality of their relationships
Ross' program is all about the DNA of what makes champions in sports so unique and how
that relates to business. It’s based on a series of books he wrote in which he was able to
interview more than 1,000 professional athletes and coaches that all had one thing in
common — they were all members of championship teams. In his research he concluded
that the same metrics and characteristics that were common among champions in sports,
were also common among peak performers in business.

SCHEDULE
Thursday, September 25
12:30 PM: Registration and Networking
1:00 PM: Welcome and Announcements
1:00 PM - 5:00 PM: Ross Bernstein, "The Champions' Code"
(there will be two or three breaks )
5:00 PM - 6:00 PM: Reception
About Ross Bernstein
The best-selling author of nearly 50 sports books, Ross Bernstein is an award-winning peak
performance hall of fame business speaker who's keynoted conferences for Fortune 500
companies on all seven continents and has been featured on CNN, ESPN, Fox News, and
“CBS This Morning,” as well as in the Wall Street Journal, New York Times and USA Today.
Cancellation Policy: Before September 4, full refund. September 4 to 11, 50% refund. After September 11, no refund.
This event is made possible by the generous support of:
Robins School of Business

Where is it happening?
Jepson Alumni Center, 442 Westhampton Way, Richmond, United StatesEvent Location & Nearby Stays:
USD 209.00 to USD 474.00
