Your Website Is Telling a Story. Whose Story Is It? With Liisa Reimann

In this workshop we’ll explore the stories websites are telling—and why telling the wrong story leads to stalled sales.

Designed for women in years 2–5 of business, this session looks at websites through a strategic, brand-identity lens. You’ll learn how unclear positioning, vague language, cookie-cutter templates, and generic messaging create an “evil twin” version of your brand online—one that quietly erodes trust and makes it harder for the right people to take the next step. You'll also learn how you might unintentionally be leaving your customer out of the story, and repelling the very people who need your program, product, or service.

Using real examples, you’ll learn how to evaluate what story your website is really telling, where it’s misaligned, and what small clarity shifts can bring it back into alignment with both your brand and your audience.

Attendees will leave with a sharper eye for how their website is communicating—and a clear sense of what to fix first.

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Liisa Reimann is the founder of Two Eye Copy, where she helps women entrepreneurs and small business owners clarify their brand messaging so marketing feels easier and more intentional. Known for making complex marketing concepts feel approachable and practical, Liisa specializes in helping early-stage businesses build clarity before jumping into tactics.

With a background in brand messaging, copywriting, and funnel strategy, she focuses on alignment over hype—empowering business owners to build brand personalities that deeply resonate with their ideal clients. Her work centers on the belief that strong brands are built upon clarity, consistency, and confidence—not trends.

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Know what’s Happening Next — before everyone else does.

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Host or Publisher WBON - Women Business Owners Network