Your Art, Your Headshot: Build Visibility Without Losing Authenticity

NOON to 1 PM, Thursday, May 7th, 2026

Part of Create Appalachia's Arts@Work Professional Development Series for Creatives

REGISTRATION DETAILS: Admission is by donation. Please be as generous to our nonprofit as your pockets will allow so that we can continue to bring you these opportunities! Session will be held online, with limited in-person tickets also available. Registration closes 24 hours before the event. In-person attendees will have the opportunity to visit Yevette Lynn's studio after the session for a discounted headshot session. If you're inspired, book now!

Program Overview

Your art speaks volumes, but do collectors, buyers, and galleries truly know you? In this lunchtime session, creatives will explore how elevated headshots and branding images build visibility, connection, and trust without sacrificing authenticity. We’ll discuss what a headshot really is, why it matters for artists, and how to represent yourself and your art through elevated visuals and consistent storytelling. From artist bios to social media, every touchpoint influences how others perceive your work and what they are willing to pay. Especially for introverts, an “honest-to-you” headshot allows your art — and your story — to speak when you’d rather not.

Who Should Attend?

• Creators and Influencers
• Visual Artists and Makers
• Art Gallery Owners and Curators
• Performing Artists
• Interior Designers
• Fashion Designers
• Arts Leaders, Art Councils and Art Nonprofits
• Creative Introverts
• Artisanal Farmers
• Anyone who depends on creativity as the basis for their business!

Key Themes

• Why visual branding assets matter for artists beyond logos and taglines
• The power of your headshot and story: people buy from people
• Branding for introverts: letting visuals and stories do the talking
• How your online visual identity impacts sales and builds trust
• Practical steps: headshots, posing tips, storytelling, and consistent brand touchpoints

What Participants Will Learn

• What personal branding really means for artists and why it drives visibility and sales.
• How to confidently share your story and face, even as an introvert
• Practical strategies to align your online visual identity with your in-person presence to create stronger connections with buyers and galleries.

Presented by Yevette Lynn, Headshot Photographer & Studio Owner of Yevette Lynn Photography LLC (and a Create Appalachia Member!)

INSTRUCTOR BIOGRAPHY Yevette Lynn is a professional photographer living in Church Hill, Tennessee, with headshot studios in Kingsport and Johnson City. Her specialty is crafting elevated headshots for established professionals—including executives, C-suite leaders, entrepreneurs, and artists—who want to elevate their personal brand identity.In addition to headshots, Yevette creates branding assets that support visibility, credibility, and personal style across digital and print platforms. Her clean, intentional imagery helps clients show up with clarity and distinction in a competitive marketplace.Yevette also offers display-worthy portraits for couples who want to commemorate connection and legacy through expressive, gallery-quality images. Her sessions are known for being polished, relaxed, and purposeful—blending technical precision with artistic impact.With a background rooted in business, Yevette brings a strategic eye and creative voice to every project. Her work has been featured in galleries and publications, and her client experience is trusted by clients across the Appalachian Highlands and beyond.Whether in front of her lens for a headshot update or a portrait session, clients appreciate her ability to create images that not only look exceptional—but speak before they do.

DONATIONS ARE REQUESTED BECAUSE we're a 501(c)3 non-profit organization, and we reinvest all money collected from fees and donations back into serving creatives in our region. The suggested donation for this class is $15-$25. We'd appreciate a donation of what you feel you can afford.

If you can't donate right now, we completely understand! You can contact Katie Hoffman at [email protected] and she'll send you the code for a for a scholarship ticket.

Create Appalachia strives to make our region a better place to live and work by supporting innovation and creative entrepreneurship. Our primary focus is startups and small businesses that marry creativity and technology. Our goal is to incubate new businesses, increase employment opportunities for creatives, and highlight the key role that creativity plays in the region’s economic vitality.

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