Writing with Impact: Practical Strategies for Legal Marketers

In this session, panelists Risa McMahon of Taft and Lora Wegman of Thompson Coburn will outline practical, repeatable techniques to make your content more strategic, scannable and action-oriented.​

Attendees will gain:

• A simple framework for planning any marketing or BD-related piece in minutes.​
• Practical strategies for tightening copy, clarifying value propositions and writing subject lines and headings that get noticed.​
• Tips for leveraging AI tools to boost efficiency and streamline your writing process.

Whether you work in marketing, business development or communications, you’ll leave with concrete, actionable techniques to make your writing more effective and impactful.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Legal & Professional Services Council