Write well with Roxhill: how to write a perfect press release

What's the job of a press release? To grab attention? Yes. To communicate facts? Definitely. To get a journalist's blood pumping? That too. But to do all that in one go – that's a challenge. We'll be joined by Ali Lyon, the Chief Correspondent at City AM and a former PR, to delve into what the perfect press release looks like and how best to go about putting one together. Plus, he'll be giving us tips on how to make your releases better than the competition.

Seats are £50 and are limited to 35 PRs. Please submit a question for the journalists on the booking form – attendees will have the chance to ask follow ups during the session. Book now if you want to join us.

Cancellations are permitted up to 48 hours before an event. You can transfer to a different session up to 48 hours before the event (subject to availability), and delegate substitutions are accepted at any time. Please contact our event team at [email protected] for cancellation, transfer and substitution requests. Please note the line up may be subject to change. In this circumstance we will try our hardest to book in a similar journalist. If this isn't suitable, you may request a refund

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