World Islamic Tourism & Trade Expo

The World Islamic Tourism & Trade Expo (WITEX 2026) returns for its

4th Edition as the premier global platform dedicated to advancing

Islamic tourism and trade organised by The Malaysia Tourism Agency

Association (MATA). Positioned at the heart of the Islamic economy,

WITEX 2026 brings together government leaders, industry pioneers,

and international stakeholders to celebrate the richness of Islamic

heritage while driving meaningful business opportunities.

This landmark event goes beyond exhibitions—it is a hub for

innovation, collaboration, and growth, featuring world-class

showcases of halal trade products, immersive cultural tourism

experiences, high-impact business matching sessions, and thoughtprovoking

seminars led by global experts.

With a strong focus on sustainability and Islamic values, WITEX 2026

champions responsible tourism and trade practices that empower

communities, strengthen cross-border partnerships, and open new

frontiers in the global halal economy.

Join us at WITEX 2026, where tradition meets innovation, and where

the future of Islamic tourism and trade is shaped.