Workshop: Using AI for Marketing

Networking - 8 a.m. - 9 a.m.

Marketing Strategy Overview (~30 minutes) - 9 a.m. - 9:30 a.m.

How marketing works in today’s landscape

Positioning, audience targeting, and messaging fundamentals

The role of AI in making marketing more effective and efficient

Guided Marketing Plan Creation (~45 minutes) - 9:40 a.m. - 10:25 a.m.

Step-by-step process to build a marketing plan using AI tools

Collaborative creation of sample ads, social media posts, and email campaigns

Hands-On Build Session (~1 hour) - 10:35 a.m. - 11:35 a.m.

Attendees create their own plans, ads, and content

Instructors available for 1-on-1 questions and troubleshooting

Wrap-Up & Q&A (~15 minutes) - 11:35 a.m. - 11:50 a.m.

Review of key takeaways

Resources for continued learning

Outcome:Participants will leave with a working marketing plan, ready-to-use ad copy, and practical skills for integrating AI into their marketing process.

Speaker Bio: Ryan Tungseth, Founder of 4t Creative

With over 25 years of wild, hands-on experience—from running businesses to marketing campaigns (and even running golf courses)—I bring a uniquely seasoned and creative perspective to business development. As the Director of Business Development at 4t Creative and the founder of Growth Forge Studio, I don’t just advise on strategies—I live them. Owning multiple businesses, including Sign Guys and Fergus Metalworks, has given me a front-row seat to the rollercoaster ride of entrepreneurship.I’ve faced my fair share of business challenges (and personal ones, too), which has made me a pro at finding creative, effective solutions—usually with a bit of humor thrown in for good measure. Whether consulting, investing, or problem-solving, I’m all about sustainable growth and thinking outside the box.

Host or Publisher Katherine Roth, Jamestown Regional Entrepreneur Center