Workshop: Understanding Tasmanian Audiences | Growing Pains in the Arts

Name: Workshop: Understanding Tasmanian Audiences | Growing Pains in the Arts
Start: 2024-10-21T09:00:00+11:00
End: 2024-10-21T12:30:00+11:00
Location: 1 Davey St, Hobart, TAS, Australia, Tasmania 7000

Schedule

Mon Oct 21 2024 at 09:00 am to 12:30 pm

UTC+11:00

Location

1 Davey St, Hobart, TAS, Australia, Tasmania 7000 | Hobart, TS

🎵 This workshop is presented as part of Growing Pains in the Arts: free skill development workshops for arts practitioners in Nipaluna / Hobart and Launceston.
WORKSHOP OVERVIEW:
Late in 2023, the TSO worked with Hobart-based creative agency, The20, and their global research partner OMD, to scope and implement a major market research project. This was the most substantial piece of deep research the TSO has undertaken. We made this investment to truly understand the task ahead as we navigate the audience transition taking place over the next 15 years.
In this workshop, we will share the research and its insights. We will explore the customer segments, behaviours, trends and opportunities for Tasmania’s cultural and creative industries. We’ll also take some time to imagine what an industry-wide approach to audience development (connecting with the ‘novice notetaker’ segment) might look like.
👉 Find out more & register here: bit.ly/FreeArtsIndustryWorkshops