Workshop: Hidden Profit: Unlocking Cash Already Inside Your Business

ASME Expert Workshop Series: Practical insights and strategies immediately applicable to help SMEs grow, adapt and scale.
About this Event

Hidden Profit: Unlocking Cash Already Inside Your Business

Workshop Summary:
2-hour workshop + 1-hour networking.
Every business is focused on growing revenue - but what if the fastest way to improve profitability is by unlocking and freeing up cash already inside your business?
Many organisations unknowingly lose value through everyday spending, outdated supplier arrangements, systems and operational inefficiencies that often go unnoticed. This workshop challenges conventional thinking by helping business leaders recognise where hidden profit opportunities exist and why they are so frequently overlooked.
Through practical examples and real-world insights, participants will gain a fresh perspective on strengthening profitability, improving cash flow, and building greater financial resilience—without reducing headcount, compromising quality, or disrupting day-to-day operations.
Designed for business owners, CEOs, CFOs, and senior decision-makers, this workshop equips leaders with a fresh perspective to evaluate business spending, identify opportunities to strengthen profitability, and build long-term business resilience.
Key Takeaways:
By the end of this workshop, participants will:
- Understand where hidden profit opportunities commonly exist within business operations.
- Appreciate the difference between traditional cost-cutting and strategic cost optimisation.
- Recognise areas of business spend that are often overlooked or under-reviewed through a Cost Intelligence lens.
- Gain a fresh perspective on evaluating business spending and identifying opportunities for further exploration.
- Leave with practical insights to help strengthen profitability, improve cash flow, and build long-term business resilience.

Speaker Bio:
Kenneth Chew– Principle Consultant
Company accounts are filled with transactions that are recorded according to accounting principles that do not reflect the daily cashflows of a business. Trapped in there are transfers between ledgers, non-cash transactions, indirect taxes and costs that are capitalised, just to name a few. These create a different perspective to how business leaders understand the company's finances and manage expenses.

Kenneth Chew can provide companies with an indepth analysis of what goes on beneath the complexities of accounting and provide business leaders with a clear understanding of where cash is leaving the business, and free up working capital for the business.
With over 35 years' experience in the accounting profession and commerce, across multinational corporations to small and medium enterprises in Singapore and Asia Pacific, Kenneth provides value added insight into the financial operations of companies.
Law Choong Ming– Principle Consultant
Law Choong Ming is a Principal Consultant at ERA Group with over 20 years of experience in corporate strategy, mergers and acquisitions, business transformation, and value creation across the Asia-Pacific region.
During his career, he has held senior leadership positions at Singapore Post, NSL Ltd, and Singtel, where he led cross-border acquisitions, divestments, strategic planning, and operational transformation initiatives. He has worked closely with boards, CEOs, and executive teams to evaluate investment opportunities, optimize business portfolios, and drive sustainable growth across multiple industries.
At ERA Group, Choong Ming helps organizations improve profitability by identifying opportunities to reduce costs, enhance operational efficiency, and strengthen financial performance. Combining deep corporate finance expertise with hands-on operational experience, he partners with business leaders to deliver measurable results while enabling companies to reinvest savings into future growth.